01 Where it all started

The project began with the challenge of limited public understanding of Music Therapy. The goal was to improve awareness through intuitive user flows, targeting specific audiences, and effectively communicating Chiltern's mission. Enhancing the website was also key for staff to disseminate information widely, crucial after the organization's digital transformation and rebranding.

02 Where we came in

Our partnership was continued with this new project and we outlined a 14-week programme including discovery and definition phases, site mapping, and prototyping before the website build.

03 What we delivered

1.0 UX Phase

we closely examined Chiltern's existing website, using insights gained to structure and landscape the new site. This involved identifying key goals and user personas, which informed the creation of diverse user stories to address the needs of different groups like donors, parents, schools, and hospitals. A site map was meticulously developed to provide a clear structural overview for both the design and development teams.

2.0 Design Phase

we combined creative research with findings from UX workshops to prototype the site. Key to this phase was usability testing, ensuring the site's intuitiveness, and collaborating on a CMS structure for easy content updates by Chiltern staff.

3.0 Development Phase

We used Webflow for its flexibility and CMS integration. Our focus was on enhancing the referral process with a secure enquiry form and integrating a booking system for events, using Eventbrite.

Overall, these efforts aimed to make Music Therapy more accessible and enhance Chiltern's community outreach and service effectiveness.