Digisquad

Bulldozer Collective

Uniqode

Deep Growth

Arena

Positive Studio -  Communication responsable

Faaastr

Zest

Beehind

Zebra3

Peony

Ace Studio Webflow & Bubble

Itxasoa

Leverage | Growth Collective

Complement Studio

Les Gars du Design

Growth Advisors.

Neptune

SpendHQ

<h1><strong>👀 The Company</strong></h1><p>Per Angusta is a procurement analytics software company that helps organizations gain control and visibility over their spend data. They were aiming to expand their reach into both the EU and US markets with a strong focus on targeting key players in specific industries.</p><p>‍</p><h1><strong>🤝 The Challenge</strong></h1><p>The SaaS Startup approached us with clear objectives:</p><ul><li><p>Establish a strong presence in the US and EU markets</p></li><li><p>Targeting the most influential companies in their respective industries</p></li><li><p>Achieve a +350%&nbsp;ROAS Performance</p></li></ul><p>The primary goal was to generate a substantial number of qualified leads and significantly increase Monthly Recurring Revenue (MRR).</p><p>The client also sought to reduce Customer Acquisition Cost (CAC) and achieve a remarkable Return on Investment (ROI). Furthermore, they aimed to position themselves as a corporate leader in the United States.</p><p>‍</p><h1><strong>💪 Our 4-step approach</strong></h1><p></p><h2><strong>1 · &nbsp;Identifying the Right People in the Right Accounts</strong></h2><p>‍</p><p><strong>Company Identification &amp; Database Building</strong></p><p>The first step involved rigorous data analysis to identify the top 10 sectors ripe for engagement. After sector selection, we focused on curating a list of 10-30 key companies within each sector. This was carried out for both the US and EU markets to broaden our scope.</p><p>We then initiated the database construction process. Initial data was gathered through scraping techniques, which was then further enriched by adding B2B contacts relevant to the identified companies and sectors.</p><p>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fd3076a70160599cff126_Per%20Angusta%20-%20ZI.jpg"><div class="image-overlay"></div></div></div></div><p><em>We used the Zoom Info for the Go-to-market US</em></p><p>‍</p><p><strong>The right data for the right Ideal Customer Profile</strong></p><p>Each company had a minimum of +20 key contacts, with their professional e-mail addresses, telephone numbers and all the most relevant data: tools used, tech stack, financial data, personal data, etc.</p><p>The immediate impact we witnessed was a <strong>45% reduction in CAC</strong> when we aligned our campaigns with a data-enriched ICP. This was corroborated by higher engagement rates and increased revenue within a quarter.</p><p>In essence, aligning quality data with your ICP isn’t just a good strategy—it's a proven formula for high ROI and sustainable growth.</p><p><em>💡 We use Zoom Info is US and SalesNavigator with our enrichment workflows in France to build the databases.</em></p><p><em>💡 Using these lists in our campaigns was game-changer. We divide our CAC by 2 at this single moment: targeting the right people in the right accounts.</em></p><p>‍</p><h2><strong>2 · Crafting the Perfect Lead Magnet we could</strong></h2><p></p><p>The success of any digital marketing campaign often hinges on the efficacy of its lead magnet. Our approach to crafting the perfect lead magnet involved rigorous A/B testing, creative collaboration, and data-driven optimizations.</p><p>‍</p><p><strong>Methodology of this Creative Synergy</strong></p><p>Initially, we A/B tested three different lead magnets, all in the form of Free White Paper Downloads. To ascertain their impact, over 15 unique messages were tested for each. The highest-performing magnet emerged as "The Ultimate Guide to Procurement Software Management," which was subsequently deployed across all campaigns. One of the keys to our success was the unique combination of our creative studio’s expertise and the client's intricate understanding of their customer base and product. This synergy allowed us to design a lead magnet that was not only appealing but also deeply relevant to the target audience.</p><p>‍</p><p><strong>Proven Results &amp; Quantifiable Impact</strong></p><p>The efforts culminated in a remarkable +15% increase in conversion rates among a carefully chosen audience. This uplift was not merely a fluke; it was the result of ongoing Conversion Rate Optimizations tailored to the preferences and behaviors of the selected demographic.</p><p>Our data-driven strategy not only increased the quantity of leads but also improved their quality, contributing to a more streamlined and efficient sales funnel. The robustness of the lead magnet meant that the leads generated were already pre-qualified to some extent, reducing the effort required in the subsequent stages of the sales process. In conclusion, the art of crafting the perfect lead magnet is an exercise in precision—balancing creative flair with empirical evidence to achieve measurably better outcomes. The numbers speak for themselves; effective lead magnets are integral to maximizing ROI in B2B growth strategies.</p><p>‍</p><p><em>💡 We combine our creative studio and their knowledge of their customers and their product to create the perfect Lead Magnet</em></p><p><em>💡 We achieve +15% of conversion rate on a selective audiences, thanks to continuous Conversion Rate Optimizations</em></p><p>‍</p><h2><strong>3 · Launching &amp; Scaling the Growth Strategy</strong></h2><p>Embarking on a multifaceted growth strategy is no small feat, but when executed with precision, the outcomes can be transformative. Our approach combined targeted advertising, cold emailing, and smart retargeting, all bolstered by high-quality data and segmented follow-up.</p><p>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fd3fd7e5cc8c295766e90_Screen%20Airtable.jpg"><div class="image-overlay"></div></div></div></div><p><em>The Growth Roadmap prioritized with the ICE score /&nbsp;AARRR&nbsp;Framework</em></p><p>‍</p><p><strong>Multi-Channel Outbound &amp; Paid Campaigns</strong></p><p>Our initial thrust involved launching awareness campaigns across Google Ads, YouTube Ads, and LinkedIn Ads. We aimed these at a meticulously crafted prospect list of 30,000, supplemented by lookalike audiences. Specialized tools—Zoom Info for the US and Phantombuster &amp; Dropcontact for France—enabled precise targeting. Complementing these efforts were cold email campaigns executed through Lemlist, alongside paid advertisements promoting a free guide and case studies. The dual strategy ensured we tapped into diverse customer touchpoints.</p><p>‍</p><p><strong>Segmented Retargeting &amp; Nurturing</strong></p><p>To enhance customer engagement, we deployed segmented retargeting ads aimed at both converters and non-converters. This balanced approach ensured that we did not neglect any segment of our audience, thus maximizing potential conversions. After a prospect downloaded the guide and received a warm introductory call from an SDR, they were funneled into a dedicated HubSpot list. This list then triggered a series of seven high-value marketing emails designed to nurture and convert.</p><p>‍</p><p><strong>‍Measurable Success</strong></p><p>The strategy yielded compelling results, including an impressive +8% email response rate following first-touch paid acquisition campaigns. This is a substantial uptick when considering that the industry average for cold email response rates hovers around 1-3%. In summary, a well-calibrated, data-driven growth strategy has the power to drive both quantity and quality in lead generation. The combination of advanced tools, segmented approaches, and continuous monitoring led to significant increases in engagement and conversions, demonstrating the efficacy of our methods.</p><p>‍</p><h2><strong>4 · Continuous Analysis and Improvement: The Heartbeat of Sustainable B2B Growth</strong></h2><p>In the fast-paced world of B2B marketing, resting on your laurels is not an option. Our strategy embraced a philosophy of continuous analysis and iterative improvement, underpinned by robust data analytics and agile execution.</p><p>‍</p><p><strong>‍Data-Driven Refinement &amp; continuous Optimization</strong></p><p>The cornerstone of our approach was ongoing analysis of campaign metrics. This allowed us to refine target industries and expand our prospect list to younger and more technical profiles, thus widening the net without diluting quality. Campaigns were continuously adjusted to home in on prospects displaying genuine interest in our offering. This optimization strategy drove up both engagement and conversion rates, leading to more efficient resource allocation.</p><p>Our data revealed a compelling illustration of the Pareto principle: a mere 15% of Sales Qualified Leads (SQLs) generated a staggering 85% of Monthly Recurring Revenue (MRR) Added. This insight helped us refocus our efforts on high-impact leads.</p><p>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fd875a388215dc4d4fc07_Capture%20d%E2%80%99e%CC%81cran%202023-10-30%20a%CC%80%2017.22.39.png"><div class="image-overlay"></div></div></div></div><p>‍</p><p><strong>CEO-Led Sales Efforts &amp; Measurable Outcomes</strong></p><p>The active involvement of the CEO in key sales endeavors added a layer of credibility and urgency that proved to be a significant differentiator, enhancing the overall impact of our campaigns.</p><p>The numbers were compelling: the concentrated focus on the top 15% of SQLs led to 85% of the MRR Added. This was further augmented by multi-channel brand reinforcement through ad remarketing, targeted emails, and personalized sales approaches.</p><p>In conclusion, the concept of 'set it and forget it' is anathema to effective B2B growth strategies. It's the iterative analysis and agile improvements that unlock sustainable growth and measurable impact. Our approach not only optimized existing processes but also uncovered new opportunities, ensuring that we are always one step ahead in the game.</p><p>‍</p><p><em>💡 15% of SQLs generated 85% of the MRR Added, thanks to brand reinforcement with ad remarketing, emails &amp; continuous personalized sales approaches.</em></p><p>‍</p><h2><strong>💰 The results</strong></h2><p>Our approach resulted in remarkable outcomes for Per Angusta:</p><ul><li><p>950+ high qualified leads were generated.</p></li><li><p>€350,000 in MRR was added.</p></li><li><p>+250%&nbsp;ROAS</p></li><li><p>CAC was reduced by 50%.</p></li><li><p>Sales efforts were concentrated on the most valuable prospects, with a 15% focus generating 85% of revenue.</p></li><li><p>Update: Per Angusta successfully exit in the US with SpendHQ</p></li></ul>

Achieving ambitions through operational and strategic excellence in B2B Growth.

Lead Generation

Emailing

Tony scaled us up in less than a year. He possesses a sharp intellect, remarkable expertise, and a thirst for sound advice. We Leverage, they transformed the way we approach growth and enabled our success in the US go-to-market strategy.

How we added +1.2M€ ARR for Per Angusta

Crème de la crème

<h1><strong>👀 The Company</strong></h1><p>Crème de la Crème is French marketplace who connects freelancers with businesses.&nbsp;They ensure to their clients the access to the top 10% of experts across domains including tech, data, marketing, product, and communication.</p><p>‍</p><h1><strong>🤝 The Context</strong></h1><p>Their ambition was clear: to fortify their B2B growth and outbound strategies by structuring their Growth &amp; B2B department and addressing lead generation issues. They approached us for assistance and implementation in redefining their Target Addressable Market (TAM), Ideal Customer Profile (ICP), and launching effective B2B growth strategies.</p><p>‍</p><h1><strong>💪 Our 4-step approach</strong></h1><p></p><h2><strong>1 · Defining the TAM and ICP</strong></h2><p></p><p><strong>Data-Driven ICP and CRM Expansion</strong></p><p>After transitioning from Pipedrive to HubSpot, we gained the capability to handle a much larger and more complex dataset. Leveraging data analytics, we meticulously examined Crème de la crème's historical customer data to craft a highly accurate Ideal Customer Profile (ICP). This led to a targeted approach in scaling the CRM, directly impacting the quality of leads and opportunities.</p><p>‍</p><p><strong>TAM Recovery and Business Impact</strong></p><p>Custom tools were developed to efficiently recover and engage the entire Target Addressable Market (TAM) based on the refined ICP. As a direct result, Crème de la crème experienced a CRM growth from <strong>35,000 to over 80,000 qualified contacts. This databas</strong>e expansion across nine specific industries led to the acquisition of 200+ high-value accounts, positioning the company as a dominant player in its market.</p><p>These strategic moves not only expanded Crème de la crème's customer base but also significantly optimized sales and marketing efforts, resulting in higher ROI.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fdce19b23966d53237b81_CremeDB%20(1).png"><div class="image-overlay"></div></div></div></div><p><em>We went from 35,000 to over 80,000 qualified contacts</em></p><p>‍</p><h2><strong>2 · Launch automated outbound campaigns</strong></h2><p></p><p><strong>Multi-Channel Strategy: Automation and Personalization</strong></p><p>We leveraged the freshly populated CRM to initiate multi-channel automated campaigns that included LinkedIn, email, and phone touchpoints. What set us apart was the highly personalized nature of each interaction. We utilized a data-driven approach, tailoring each message based on 20+ attributes like job title, company, and industry.</p><p>‍</p><p><strong>Impact and Metrics: Doubling Contacts and Increasing Engagement</strong></p><p>Our approach proved to be exceptionally effective. Crème de la crème saw more than 48,000 automated emails sent, effectively doubling the number of contacts in their CRM. More importantly, this wasn't just a numbers game; the quality of engagement increased as evidenced by a 10% rise in email response rates.</p><p>This personalized, automated approach enabled Crème de la crème to not only expand its reach but also significantly improve the quality of its engagements, driving a higher conversion rate and ultimately impacting the bottom line.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fdd14fe102508b16bdca2_Capture%20d%E2%80%99e%CC%81cran%202023-10-26%20a%CC%80%2011.39.31.png"><div class="image-overlay"></div></div></div></div><p><em>We launched +35,000 emails with multicanal approaches</em></p><p>‍</p><h2><strong>3 · Scale up advertising campaigns.</strong></h2><p></p><p><strong>Lite Account-Based Marketing: Targeting High-Value Accounts</strong></p><p>We opted for a Lite Account-Based Marketing (ABM) strategy that concentrated on 30 priority accounts across nine key industries. This laser-focused approach allowed Crème de la crème to allocate advertising resources more efficiently, ensuring that marketing efforts were highly aligned with sales objectives.</p><p>‍</p><p><strong>Boosted Visibility and Extended Reach</strong></p><p>The ABM strategy led to a considerable uplift in brand visibility and reach. By focusing on accounts that mattered the most, Crème de la crème saw a marked improvement in advertising effectiveness, ensuring a higher ROI and laying the groundwork for accelerated growth.</p><p>The implementation of the Lite ABM approach has been pivotal in optimizing Crème de la crème's advertising spend and achieving superior results, thus aligning perfectly with their growth ambitions.</p><p>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fdd4089ff9a30357ae4f2_Capture%20d%E2%80%99e%CC%81cran%202023-10-26%20a%CC%80%2011.43.13.png"><div class="image-overlay"></div></div></div></div><p><em>+330&nbsp;MQLs generated, with a CAC/LTV 3x below our objective</em></p><p>‍</p><h2><strong>4 · Sales enablement &amp; SalesOps</strong></h2><p></p><p><strong>Sales Tooling and Ops: Empowering the Sales Force</strong></p><p>We shifted our focus towards the sales team, implementing a robust set of growth tools along with SalesOps and RevOps initiatives. These were designed to boost the effectiveness of the sales reps, providing them with the resources needed to excel in their roles.</p><p>‍</p><p><strong>Impact and Metrics: Qualifying and Fortifying Contacts</strong></p><p>During this period, our efforts paid off with over <strong>15 sales reps</strong> securing appointments with qualified leads. The added benefit was the enrichment of these contacts, providing essential email addresses and phone numbers to bolster outreach.</p><p>Through this comprehensive approach to sales enablement, we significantly enhanced Crème de la crème's sales operations, improving both the quality and efficiency of the sales pipeline.</p><p>‍</p><h1><strong>💰 The results</strong></h1><ul><li><p><strong>100 top sales meetings/month generated by the B2B Growth team.</strong></p></li><li><p><strong>45,000+ top contacts</strong> now populate the CRM, representing a vast expansion.</p></li><li><p><strong>4x increase in revenue</strong> attributable to our B2B Growth initiatives.</p></li><li><p><strong>38,000+ automated emails</strong> sent via HubSpot, a staggering tenfold boost.</p></li><li><p><strong>2x surge in meetings</strong> generated through outbound campaigns, with appointments booked via<strong> B2B growth surging from 22% to 55%.</strong></p></li><li><p><strong>€1.2 million</strong> annual volume signed, underlining the substantial impact of our partnership.</p></li></ul>

Thanks to end-to-end growth solutions : from database enrichment, growth outbound campaigns to sales ops improvements.

Sales Strategy

Leverage has been our growth partner for over a year. They managed HubSpot setup and drove 100+ weekly sales appointments. Collaborating closely with our sales team, they ensured a successful growth-sales action plan and exceeded expectations, even with various constraints.

How we generated +100 sales meetings / month for Crème de la crème

Fincome

<h1><strong>👀 The Company</strong></h1><p>Fincome is an advanced subscription analytics platform for growing SaaS businesses. Their goal is to support SaaS growth in real time with a comprehensive, connected dashboard.</p><p>‍</p><h1><strong>🤝 The Context</strong></h1><p>After raising funding, they wanted to double their sales to reach €10,000 in monthly recurring revenue. To achieve this, they needed an automated, ultra-personalized outbound, qualified and enriched database, including mobile phone numbers and professional emails.</p><p>‍</p><h1><strong>💪 Our 4-step approach</strong></h1><p></p><h2><strong>1 · Define the TAM and ICP</strong></h2><p>‍</p><p><strong>KPIs and Data Points</strong></p><p>For our Ideal Customer Profile (ICP), we drilled down on key performance indicators (KPIs) such as technical capabilities, financial health, and in-house tools. This granular approach refined our targeting, enhancing the quality of leads.</p><p>The Target Addressable Market (TAM) is all French SaaS companies with an Annual Recurring Revenue (ARR) exceeding €300,000. This focus allowed us to tailor our outreach strategies effectively.</p><p>‍</p><p><strong>Data Enrichment and Tools</strong></p><p>Utilizing specialized tools, we scraped comprehensive data sets on our TAM. This included key contacts, professional emails, and phone numbers, adding a layer of precision to our outbound efforts.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fe5bd25bc8673f83d69f4_Fincome_DB%20(1).png"><div class="image-overlay"></div></div></div></div><p><em>+4,000 contacts enriched</em></p><p></p><h2><strong>2 · Crafting Precision AI-generated Ice Breakers</strong></h2><p></p><p>We employed the capabilities of OpenAI's ChatGPT-4 and davinci-003 language models to create deeply personalized ice breakers. These AI-generated messages were data-driven, taking into account various customer touchpoints like past interactions, current needs, and behavioral signals to initiate genuine, meaningful dialogues.</p><p>‍</p><p><strong>Workflow automation</strong></p><p>We integrated n8n, a powerful workflow automation platform, to schedule and disseminate these precision-crafted messages. The tool synchronized with our CRM and analytics platforms, enabling us to target leads based on up-to-the-minute data. This ensured each message reached the right prospect at an opportune moment, elevating the odds of engagement.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fe60f05412b44458bad9d_Capture%20d%E2%80%99e%CC%81cran%202023-03-17%20a%CC%80%2017.19.05%20(1).png"><div class="image-overlay"></div></div></div></div><p><em>We automated the Ice Breaker creation with this n8n workflow</em></p><p></p><p><strong>Real-Time Adaptability and Metrics-Driven Fine-Tuning</strong></p><p>Our automated workflows didn't just set and forget; they continuously optimized. By capturing key performance metrics such as open rates, response rates, and time-to-response, we could refine our messaging strategies in real-time. This feedback mechanism, built into our n8n workflows, resulted in ever-improving outreach efficiency and effectiveness.</p><p>‍</p><h2><strong>3 · Launch Highly-Personalized Outbound Campaigns</strong></h2><p></p><p>Leveraging the tailored Ice Breakers, we launched outbound campaigns that were hyper-personalized for each industry. Our 1:1 approach ensured a unique, memorable first impression, vital in capturing attention and driving engagement.</p><p>‍</p><p><strong>Tools and CRM Integration</strong></p><p>To streamline campaign execution, we employed specialized outbound marketing tools. These seamlessly integrated with our CRM, centralizing all data including open rates, click-through rates, and subsequent steps in the customer journey.</p><p>‍</p><p><strong>Immediate Impact and Metrics</strong></p><p>Within the first month, we observed significant improvements in key performance metrics. Open rates soared to +72%, and our click-through rate saw a 15% increase. This quantitative success was complemented by qualitative feedback, with prospects frequently noting the personalized nature of our messaging.</p><p>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fe6269069cd69b1a5dca9_Capture%20d%E2%80%99e%CC%81cran%202023-07-11%20a%CC%80%2015.53.42%20(1).png"><div class="image-overlay"></div></div></div></div><p><em>7.6%&nbsp;answer rate and +12&nbsp;Demo booked with this cold emailing campaign</em></p><p>‍</p><h2><strong>4 · Strategic Paid Advertising to Complement Outbound Efforts</strong></h2><p></p><p>Recognizing the hyper-competitive nature of the SaaS industry, we formulated a targeted paid advertising strategy that focused exclusively on our client's premium audience segments. We implemented multiple tactics such as remarketing to users who visited the pricing page, retargeting users based on their last 14 and 30 days of website activity, and leveraging segmented database lists.</p><p>These techniques were systematically aligned with our ongoing outbound email campaigns for a cohesive, multi-channel approach.</p><p>‍</p><p><strong>Phased Escalation in Advertising Spend for High-Value Leads</strong></p><p>After the initial email outreach, we conducted an analysis to identify high-potential contacts. Based on this assessment, we doubled our advertising budget to re-engage these prospects specifically. This aggressive escalation strategy was synchronized with the outbound campaigns to maximize touchpoints and keep the brand top-of-mind, ultimately accelerating the decision-making process.</p><p>‍</p><p><strong>Tangible ROI Through Multi-Channel Synchronization</strong></p><p>Our escalated paid advertising approach led to the re-engagement of over 10 premium prospects, each of whom transitioned into substantial business deals. This validated our multi-layered strategy, providing concrete evidence that synchronized paid advertising can significantly compress the sales cycle and elevate conversion rates in a highly competitive marketplace.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fe63a80243f9ab68226b2_Capture%20d%E2%80%99e%CC%81cran%202023-10-26%20a%CC%80%2010.55.06.png"><div class="image-overlay"></div></div></div></div><p><em>+40&nbsp;conversions a less than 39€&nbsp;CPL and +200%&nbsp;ROAS</em></p><p>‍</p><h2><strong>💰 The results</strong></h2><ul><li><p>Generated <strong>+12 meetings/week </strong>with a highly coordinated approach to SDRs</p></li><li><p>We added <strong>+4,000 contacts,</strong> enriched with emails, phone numbers and additional key data</p></li><li><p>We generated almost <strong>€8,000 in MRR </strong>thanks to all these strategies and a dedicated CEO &amp; SDR</p></li><li><p>Build brand awareness in this market, identifying it as the best statistical analysis tool for SaaS</p></li></ul>

We went the extra mile to achieve it, testing and launching growth strategies at scale.

Cold Calling

Leverage and Tony worked incredibly hard to help us achieve this milestone with precision and perseverance.

How we helped Fincome reach the 10K€ MRR millestone

Nomination

<h1><strong>👀 The Company</strong></h1><p></p><p>Nomination is a cutting-edge B2B prospecting platform that empowers businesses to discover and engage with their potential clients.</p><p></p><p>With access to a vast database boasting over 400,000 key contacts spanning more than 50,000 companies, Nomination offers a centralized hub for all the essential information coveted by sales and marketing directors, ranging from organizational charts to email and phone contact details.</p><p>‍</p><h1><strong>📈 The Challenge</strong></h1><p></p><p>Your mission is clear: Develop and expand your B2B growth strategy within the dynamic French market.</p><p>The primary objective is to generate high-quality appointments with sales and marketing directors through a sustainable and scalable approach.</p><p></p><p>To measure success, specific Key Performance Indicators (KPIs) have been established:</p><ul><li><p>Achieve a 350% Return on Ad Spend (ROAS) from the allocated budget.</p></li><li><p>Keep the Cost Per Lead (CPL) for demo requests at a competitive €80.</p></li></ul><p>These ambitious goals serve as the foundation for a strategic journey towards growth and success.</p><p>‍</p><h1><strong>💪 Our 4-Step Approach</strong></h1><p></p><h2><strong>1 · In-Depth Database Analysis</strong></h2><p></p><p>Our journey began with a comprehensive analysis of Nomination's extensive database. We analyzed the industries, segments, and potential revenue opportunities. This data-driven approach yielded valuable insights, shaping both the Target Addressable Market (TAM) and Ideal Customer Profile (ICP).</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fefff78642b1c093032da_Nomination-TAM.jpg"><div class="image-overlay"></div></div></div></div><p>Complete Data Analysis &amp; TAM&nbsp;/&nbsp;ICP&nbsp;Definition</p><p>‍</p><p><strong>Identifying the Target Addressable Market (TAM)</strong></p><p>We meticulously identified the most promising industries and segments by calculating the average lifetime value for each. This provided a clear picture of where to focus efforts.</p><p>‍</p><p><strong>Refining the Ideal Customer Profile (ICP)</strong></p><p>This analysis helped us refine the ICP with tangible data and sales insights, providing a more precise understanding of the customer base.</p><p>‍</p><h2><strong>2 · Prioritizing CRO Excellence Before Traffic Acquisition</strong></h2><p></p><p>We recognized the importance of Conversion Rate Optimization (CRO) before driving traffic. Our efforts aimed at enhancing the website's performance in multiple dimensions.</p><p><strong>Website Enhancement</strong></p><p>We initiated a complete redesign, optimizing headlines, colors, images, and product videos. The goal was to make the website more ROI-driven.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653fee429b6941375df3926a_Capture%20d%E2%80%99e%CC%81cran%202023-10-30%20a%CC%80%2018.56.06.png"><div class="image-overlay"></div></div></div></div><p>New Hero for each Solution pages</p><p><strong>Optimizing the Demo Request Page</strong></p><p>Recognizing the impact of a well-structured demo request page, we revamped it. Incorporating best practices such as reassurance, customer testimonials, clear lead forms, and refined design, we achieved a 2.5 times increase in conversion rates.</p><p>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653feecacc95ec123dcddb39_Capture%20d%E2%80%99e%CC%81cran%202023-10-30%20a%CC%80%2018.58.19.png"><div class="image-overlay"></div></div></div></div><p>A new Demo page with x2.5&nbsp;in Conversion rate</p><p>‍</p><h2><strong>3 · Launching an End-to-End Multichannel Campaign</strong></h2><p></p><p>With a well-prepared database and an improved website, it was time to kickstart a comprehensive multichannel campaign. Our strategies included ultra-personalized cold email campaigns, LinkedIn messages, and cold calls as part of our Account-Based Marketing (ABM) approach.</p><p>‍</p><p><strong>Account-Based Marketing (ABM)</strong></p><p>We targeted 100 companies across 10 sectors, with a focus on reinforcing Nomination's brand, initiating quality conversations with key decision-makers, and generating demo requests.</p><p>‍</p><h2><strong>4 · Launching Profitable Google Ads Campaigns</strong></h2><p></p><p>Simultaneously, we launched an extensive Google Ads strategy from the ground up. This strategy encompassed various platforms and precise targeting methods.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/6536931751eb486d542909f8/653699ae3628685763af4dc5_Capture%20d%E2%80%99e%CC%81cran%202023-10-20%20a%CC%80%2013.50-min.jpg"><div class="image-overlay"></div></div></div></div><p>+350%&nbsp;ROAS on Google Ads campaigns</p><p><strong>Multi-Platform Campaigns</strong></p><p>Our Google Ads campaigns spanned Display, Youtube, Google Search, Facebook Ads, Retargeting, and Lookalike audiences, ensuring comprehensive coverage.</p><p>‍</p><p><strong>Highly Targeted Approach</strong></p><p>By selecting keywords with low or medium competition, medium to high search volume, and low or medium CPC, we optimized our campaigns for success. Our ad messages were crafted to align seamlessly with the prospect's awareness funnel.</p><p>‍</p><p><strong>Achieving a 350% ROAS Performance</strong></p><p>Within just four months, our efforts translated into a ROAS of 350%, indicating that for every euro spent, we generated 3.5 euros.</p><p>‍</p><h1><strong>💰 The results</strong></h1><p>Our strategic approach delivered outstanding results for Nomination:</p><ul><li><p>A substantial increase in <strong>Annual Recurring Revenue (ARR) by +€275,000.</strong></p></li><li><p>A remarkable<strong> 3.5 times increase</strong> in click-through rates on the website.</p></li><li><p>A significant <strong>2.5 times boost in conversion rates.</strong></p></li><li><p>A<strong> 50% reduction in the Cost Per Lead (CPL).</strong></p></li><li><p>Achievement of the ambitious <strong>350% ROAS target.</strong></p></li><li><p>Fostered team cohesion and alignment towards a shared goal of revenue generation.</p></li></ul>

By developing an end-to-end growth strategy, from the database analysis and enrichment to the growth outreach and paid campaigns.

Leverage changed the way we do B2B Growth Marketing. They helped us build, launch and scale it. They doubled the performance of our email campaigns and generated over €335,000 in opportunities, enabling us to exceed our annual targets. Their spirit and goodwill were at the heart of the support we received.

How we added +275,000€ ARR to Nomination

Weglot

<h2>👀&nbsp;The Company</h2><p>Weglot is a dynamic company offering innovative translation solutions. Their platform integrates seamlessly with websites, enhancing accessibility for global audiences by breaking language barriers. Weglot's technology focuses on simplicity, efficiency, and scalability, catering to businesses of all sizes.</p><p></p><h2>🤝&nbsp;The Challenges</h2><p></p><p>Weglot faced several challenges in their paid acquisition strategy:</p><p></p><ul><li><p><strong>High Dependency on Google Ads:</strong> A significant portion of their business relied on Google Ads, leading to vulnerability due to CPC competition and cost per lead increases.</p></li><li><p><strong>Campaign Structure:</strong> The existing campaign structures were not optimized for long-tail approaches, and the segmentation by languages and customs was inadequate.</p></li><li><p><strong>Lack of Diversification:</strong> Over-reliance on a few tools and CMS like WordPress and Shopify, coupled with a lack of diversity in communication channels.</p><p></p></li></ul><h2>💪 Our Step-by-Step Approach</h2><p></p><p>The approach was a comprehensive overhaul of Weglot's Google Ads campaigns, focusing on strategic account restructuring, advanced audience targeting, bid optimization, and diversifying marketing channels for enhanced performance and risk mitigation.</p><p></p><h2><u>A - Restructuring the Google Ads Account</u></h2><p></p><p><strong>1 - Account Restructuring</strong></p><p></p><ul><li><p><strong>Granular Campaign Segmentation:</strong> Redesigned campaigns with a more granular approach, distinguishing between product lines, languages, and target markets to allow for more precise targeting and budget allocation.</p></li><li><p><strong>SKAGs Implementation:</strong> Adopted Single Keyword Ad Groups (SKAGs) for high-performing keywords to increase ad relevancy and Quality Score, which directly influences CPC and ad position.</p></li><li><p><strong>Negative Keyword Optimization:</strong> Regularly updated negative keyword lists to prevent irrelevant traffic, improving ad spend efficiency and reducing wasted clicks.</p></li></ul><p></p><p><em>💡&nbsp;The SKAGs structure help them to x1.5 their monthly budget, and to multiply by 2 the value generated with Google ads campaigns.</em></p><p></p><p><strong>2 - Smart Bidding Strategies</strong></p><p></p><ul><li><p><strong>Conversion-Optimized Bidding:</strong> Transitioned to automated bidding strategies like Target CPA and Target ROAS, leveraging Google’s machine learning to optimize bids in real time.</p></li><li><p><strong>Bid Adjustments for Device and Location:</strong> Implemented bid adjustments based on device performance and geo-targeting, emphasizing areas and devices with higher conversion rates.</p></li></ul><p></p><p><strong>3 - Audience Management</strong></p><p></p><ul><li><p><strong>Custom Affinity and In-market Audiences:</strong> Utilized custom affinity audiences to target users based on their specific interests and in-market audiences for those actively searching for translation solutions.</p></li><li><p><strong>Remarketing Lists:</strong> Created segmented remarketing lists for various stages of the customer journey, from initial website visitors to past converters, using tailored messages for each.</p></li></ul><p></p><h2><u>B - Campaign Optimization</u></h2><p></p><p><strong>1 - CMS Campaign Consolidation</strong></p><p></p><ul><li><p><strong>Strategic Grouping:</strong> Grouped CMS platforms based on market share and performance data, focusing ad spend on those with the highest ROI potential.</p></li><li><p><strong>Ad Copy Customization:</strong> Tailored ad copies for each CMS group, emphasizing unique selling points relevant to users of each platform</p></li></ul><p></p><p><strong>2 - Geographic Performance Analysis</strong></p><p></p><ul><li><p><strong>Regional Performance Breakdown:</strong> Analyzed performance data by region and country, identifying underperforming areas and growth opportunities.</p></li><li><p><strong>Localized Campaigns:</strong> Developed localized campaigns with region-specific ad copies and landing pages, improving relevance and conversion rates.</p><p></p></li></ul><h2><u>C - Diversification and Innovation</u></h2><p></p><p><strong>1 - Channel Diversification</strong></p><p></p><ul><li><p><strong>Expanding Beyond Google Ads:</strong> Ventured into other platforms like LinkedIn for B2B targeting, Facebook for broader reach, and industry-specific forums for community engagement.</p></li><li><p><strong>Content Marketing Synergy:</strong> Integrated paid campaigns with content marketing efforts, leveraging blog posts and case studies in ad creatives for higher engagement.</p></li></ul><p></p><p><strong>2 - ABM Approach</strong></p><p></p><ul><li><p><strong>Identifying Key Accounts:</strong> Utilized CRM data and market research to identify high-value accounts in the e-commerce, startup, and agency sectors.</p></li><li><p><strong>Tailored Campaigns for Key Accounts:</strong> Crafted personalized campaigns for these accounts, focusing on their specific needs and pain points, and employed direct outreach strategies.</p></li></ul><p></p><h2>💰&nbsp;The results</h2><p></p><ul><li><p><strong>Improved ROI:</strong> The restructuring led to a more efficient allocation of the advertising budget, resulting in a x2 ROAS. They multiply their monthly spend budget by 50%.</p></li><li><p><strong>Higher Conversion Rates:</strong> Enhanced targeting and audience management strategies led to +27% increased conversion rates across campaigns.</p></li><li><p><strong>Diversified Risk:</strong> By expanding into other channels and reducing reliance on Google Ads, Weglot mitigated the risk associated with over-reliance on a single channel.</p><p></p></li></ul><h2>🤝&nbsp;To conclude</h2><p></p><p>The use case of Weglot demonstrates the effectiveness of a well-structured and diversified paid acquisition strategy.</p><p></p><p>By addressing key challenges and implementing a multi-faceted approach, Weglot not only improved its immediate advertising performance but also set a solid foundation for sustainable long-term growth.</p><p>This case serves as a benchmark for businesses seeking to optimize their paid acquisition strategies in a dynamic digital landscape.</p>

How I audited and optimized a +100K€/month Google Ads Account

Lemlist

<h2><strong>background</strong></h2><p>lemlist called on us for the launch of their new product, lemlist 4.0. With a new positioning and a new branding, they needed to update their site in order to be consistent.</p><h2><strong>Constraints</strong></h2><p>A short deadline, 5 days to implement more than 10 pages. Of course, responsive and SEO friendly. A relatively complex project to implement, including a large number of animations, the integration of Lotties and tailor-made sections.</p><h2><strong>Setting up a style guide</strong></h2><p>The first thing we achieved was the implementation of a style guide in Webflow. Ensuring the consistency and stability of the lemlist site, it includes all visual and functional guidelines in order to establish a standard for the elements of the site, such as colors, fonts, buttons, forms, icons, etc. It also allows for effective collaboration between members of their team, and to ensure consistency in all its elements.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/64066918ab6977327b9624b6_Style_Guide_Lemlist-min.jpg"><div class="image-overlay"></div></div></div></div><p>‍</p><h2><strong>Implementation of the lemlist 4.0 announcement page</strong></h2><p>A week before the launch, the lemlist team announced the launch of their new product and opened pre-registrations on <a href="https://update.lemlist.com/" rel="noopener noreferrer nofollow" target="_blank"><strong>A landing page</strong></a>. Our first achievement, a good way to test our speed and our ability to meet the need.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/640aff8143138c62c31e4377_MockupMobileLemlist-min.png"><div class="image-overlay"></div></div></div></div><h2><strong>Implementation of the site</strong></h2><p>Deadline set, deadline respected. The site was published on the desired date, obviously respecting good SEO practices and with particular attention to responsive design.</p>

Implementation of the new lemlist site in Webflow based on Figma models.


Webflow

Web Design

Migration of the new Lemlist site

Side

<h2><strong>background</strong></h2><p>Acquired by Randstad in May 2023, the group aims to make “Side by Randstad” the leading interim platform on the market.</p><p>In this sense, Side decided to update its brand image.</p><p>The technology developed by Side is unique because it is both robust, fluid and elegant. It offers users an unparalleled experience.</p><p>It was these assets that had to be transcribed through their new website, which is why they called on us.</p><p>‍</p><h2><strong>Design in Figma</strong></h2><p>Our design work was guided by a collaborative and iterative approach, we worked closely with the Side team to deeply understand their expectations and goals.</p><p>Our design process focused on creating an engaging and intuitive user interface, while respecting the freshly established visual identity.</p><p>We regularly collected feedback, which allowed us to gradually refine our work, each iteration was an opportunity to refine the details to better meet customer expectations.</p><p>This iterative method ensured a constant evolution of the design, in line with the changing requirements of the client.</p><p>Finally, thanks to this process of continuous adjustments and transparent communication, we managed to achieve a result that 100% satisfied Side.<br>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a53d43284dd76e02dc16d9_16-min.png"><div class="image-overlay"></div></div></div></div><h2><strong><br>Integrating a Style Guide</strong></h2><p>Once the design was validated, we were able to start integrating into Webflow</p><p>For each of the projects we work on, the first step we carry out is always the integration of the Style Guide.</p><p>It brings together all the elements that will be reused in the various pages (Colors, Typography, Buttons, Spacings...) and makes it possible to maintain consistency throughout the website.</p><p>In addition to maintaining visual consistency, the Style Guide will greatly facilitate maintenance and collaboration between the various stakeholders.<br>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a543fe01405a4abfe0d0a4_18-min.png"><div class="image-overlay"></div></div></div></div><h2><strong><br>Implementation of the site</strong></h2><p>Deadline set, deadline respected. The site was published on the desired date.</p><p>Our intervention on the <a href="http://Side.co" rel="noopener noreferrer nofollow" target="_blank">Side.co</a> project included a meticulous integration on Webflow, scrupulously respecting all best practices.</p><p>By drawing on our Webflow expertise, we ensured that each element of the site was not only aesthetically in line with Side's new design, but also technically optimized.</p><p>This includes optimizing images and animations, setting up a responsive site structure, and ensuring intuitive navigation.</p><p>In addition, we made sure that the Side marketing team could easily handle the site to provide them with a certain agility.</p><p>This approach ensured not only quality integration but also simplified site maintenance, giving Side the flexibility to evolve and adapt quickly in the future.<br>‍</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a53d0c67ce8dbad16e885d_12-min.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a53d14b0480366484589dc_13-min.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a53d1c4f973979e3ce41f5_14-min.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a53d238c1b04bbaa136bb4_15-min.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img alt="" src="https://assets-global.website-files.com/620654d03cff54dabf8468b6/65a53d4a9650b57e2a23908b_17-min.png"><div class="image-overlay"></div></div></div></div>

Created in 2015 by a quartet of entrepreneurs (David Benkazen, Gaspard Schmidt, Gaspard Schmidt, Pierre Mugnier and Hugo Michalski), Side has become a specialist in online recruitment that connects more than 2,000 employers and 300,000 candidates in the logistics, trade and service sectors.

Content Strategy

Tony, Sacha and Sandro delivered a showcase site that met our requirements while respecting fairly short deadlines. The methodology was effective and they were available, attentive and very responsive throughout the mission. They are a complementary and very competent duo. Congratulations to them!

Redesign and Migration of the Side.co website

<p><strong>La première agence de growth premium en France ✨</strong></p><p></p><p>Générez des leads qualifiés, grâce à une approche unique et une méthodologie unique sur l'intégralité du funnel AARRR. +40 startups et entreprises accompagnées: Qonto, Malt, Gorgias, Yomoni ou encore Google France et Microsoft EMEA.</p><p></p><p><strong>Qu'est-ce qui nous différencie des autres collectifs de growth ? </strong><br></p><ul><li><p><u>Nous sommes des doers</u><strong> </strong>: on s'occupe de tout, de A à Z. On audit, identifie des opportunités de croissance, priorise un plan d'action growth et nous le mettons en place intégralement.<br></p></li><li><p><u>Nous sommes incentivé sur vos performances</u> : 40% de notre rémunération dépend de vos résultats. C'est la meilleure manière de vous montrer qu'on croît en nos performances, et que nous ferons tout pour y arriver.<br></p></li><li><p><u>Nous sommes full-stack</u> : parce nous sommes persuadés que la croissance dépend de multiple facteurs et canaux, nous avons regroupé dans un même collectif le.a meilleur.e de chaque sujet growth. <br></p></li></ul><p><strong>Quelle est notre méthodologie ?</strong></p><p></p><ol><li><p>Réserver un <u>audit growth gratuit</u><strong> :</strong> https://zcal.co/tonyberthome/audit-growth-offert</p></li><li><p>Recevez gratuitement votre <u>stratégie growth détaillée</u>, mois par mois, semaine par semaine, avec les objectifs associés</p></li><li><p>Validez la <u>stratégie</u>, précisez vos objectifs et bénéficiez de résultats garantis sous 30 jours. Garanti ou remboursé.</p></li><li><p>Soyez accompagnés par les <u>meilleurs experts en growth:</u> website, content, SEA, SEO, outbound / inbound, social media, scraping, tracking, hacking...</p></li></ol><p></p><p>Que ce soit pour votre stratégie go-to-market, la gestion de vos publicités ou l'accompagnement stratégique &amp; opérationnel de votre growth, on fera le maximum pour surpasser vos objectifs ✨</p><p><br>Contactez-nous sur Collective et prenez rendez-vous avec Tony Berthomé, CEO &amp; Growth Strategist de Leverage.</p>

Design Figma

Growth Lead

Webflow Integrator

B2B Growth Engineer

Outbound Sales

CMO Part-time

Lead Paid

Lead Data & Reporting

Consultant Growth

Devenez incontournable sur votre marché. Positionnement de marché. Positionnement Marketing. Stratégie Go-to-market et audit growth Marketing. 

Marketing Strategy

Créez un contenu irrésistible pour votre ICP. Sites internets sur Webflow. Construction de Lead Magnet.

Adressez 100% de votre TAM pour maximiser vos chances de gagner. Construction de Base de données, enrichies avec e-mails et 06, données d’entreprises et de contacts.

Database Building

Lancez des campagnes de Paid Ads rentables et scalables. Création de A à Z. Création des visuels. Mise en place du tracking et des Dashboards.

Paid Ads

Générez des rendez-vous qualifiés avec l’Outbound B2B. Campagnes Lemlist et LGM en multicanal. 

Outbound

Démarquez-vous grâce au copywriting. Stratégie SEO et copywriting d’articles de blog, de posts LinkedIn clé-en-main.

SEO & Copywriting

Cibler un taux de conversion minimum de 15%. 

CRO Excellence

Les meilleures entreprises B2B ont un faible taux de churn. Visons un taux de rétention de 110 %.

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