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Useful Simple Trust

Oil & EnergySmall


Brand and web design for professional design practices

Our lead designer, Leo Sims, has provided ongoing brand and web design support to UST over several years, covering a range of areas


Background

The Useful Simple Trust (UST) is an interdisciplinary employee benefit trust comprising several companies (Expedition Engineering, Useful Studios, Thomas.Matthews, Useful Projects) dedicated to enhancing the built environment for people and the planet.


Challenge

UST needed assistance in clarifying its service offerings and required ongoing brand support for multiple campaigns.


The Work

Our lead designer, Leo Sims, provided ongoing brand and web design support to UST over several years, covering a range of areas.


Group Website (https://hello.usefulsimple.co.uk/)

Leo led a team that designed a marketing "minisite" to clarify UST's service offerings. This site, aimed at potential clients and partner organisations, succinctly communicates the ethos of the trust through real-life project examples. A notable part of this project involved the creation of SVG animations to narrate the trust's ethos.


Useful Studio Website Redesign (https://usefulstudio.co.uk/)

The Useful Studio website was redesigned to reflect the critical aspects of their work: utility, efficiency, and beauty, providing a simple yet effective website experience.


Communication Design Resources

Leo curated communication design resources as part of the Design Toolkit for the Design Declares climate emergency campaign. He also produced promotional materials for the campaign.


Net Zero Carbon Display

Leo was part of a team that designed and installed a series of displays for a travelling campaign, Net Zero Carbon. After its debut in London, the display has been showcased in multiple UK cities.


Impact

Through clear, effective design and consistent brand support, Leo Sims has helped UST articulate its service offerings and ethos, effectively supporting its mission to improve the built environment. His contributions have not only supported the visual identity of UST, but also facilitated broader reach and engagement with new business, existing clients, and partnerships.

Members

Expertises

Product Design - UX/UIWeb DesignGraphic Design

From

Jul 2023 to Nov 2023