Problem

Most companies have a website and manage to generate a reasonable amount of visits each month. However, it remains difficult to purposefully engage with website visitors at the right time.

Solution

We assumed that someone who comes back to the website multiple times is someone who's very much interested in the company. Reaching out to that prospect as soon as he does, or at least the same day - though a bit sneaky - is also very efficient.

To that intent, we added custom code in Webflow to store the number of visits performed by a single user on the website.

A problem remains though: How to identify that user?

The website it was implemented on also happened to have a form to subscribe to a newsletter where visitors could enter their email adresses. As soon as they did, they were uniquely identified: we then know exactly who visited the website and how many times.

More specifically, when they visit the website more than 3 times (with more than 1 hour between each visit), a message is sent in a Slack channel to warn the Contact Owner and a Note is added on the Account in the CRM (with the help of Zapier as middle-man).

Development

It's a rather low-tech solution: vanilla Javascript in Webflow, Zapier, Close and Slack. It took nothing more than half a day to have the automation up and running.

Outcome

Thousands of euros (hopefully) of revenue generated due to thoughtful and contextual approaches.