Context

The Colgate Connect app was designed to work seamlessly with their smart toothbrushes, featuring sensors in the handle that track users' progress and understand their unique brushing styles. The app then leverages this data to provide tailored guidance for an improved brushing experience, all in the name of beautiful smiles.

What did we do?

• Collaborating with cross-functional teams

• Sprint planning and execution

• Prioritizing and managing product backlog

• Conducting user research and incorporating feedback

• Defining key performance indicators (KPIs) and tracking success

• Aligning product vision and roadmap with stakeholder expectations

• Overseeing product lifecycle from ideation to post-launch support

As a Product Manager at Baracoda, Violetta worked on a project for the client Colgate to create an app for their connected toothbrushes. The goal was to help users go beyond the guesswork and guide them to brush better through smart technology and personalized insights.

During Violetta's tenure as a Product Manager, she actively collaborated with Quality Assurance, Designers, and Developers to ensure a smooth development process. Her responsibilities included sprint planning, managing timelines, and overseeing the product's overall progress from conception to launch. By fostering strong communication and teamwork, the team successfully delivered an engaging and user-friendly app that enhances the Colgate connected toothbrush experience.