Client Challenge:

Domoscio sought to enhance their institutional website's visibility and performance. The primary objectives included achieving first-page ranking on search engines for the keyword set “Adaptive Learning” and improving the existing content on their website.

Provided Solution:

I conducted a comprehensive SEO audit which included an On-page analysis (keyword research, semantic field, meta descriptions, alt-tags) and Off-Page/Technical strategies (website speed, architecture, image optimization, redirections, and a link-building campaign). I developed a year-long SEO strategy involving various stakeholders, provided consulting sessions, and created a guide for team members responsible for creating SEO-optimized content for Domoscio. Additionally, I compiled a list of technical optimizations for the internal IT service.

Project Duration:

The project spanned over one year, during which continuous optimization and monitoring were conducted to ensure the achievement of set goals.

Quantifiable Impact:

The project resulted in a significantly faster website. Impressively, Domoscio's ranking for the keywords “Adaptive Learning” improved from the 16th position in 2021 to the 10th position in 2023 in Google's organic search results.