Workplace communication

BCome

Smooth Code

Adrien STIVER | Consultant SEO

Tyrscale

Limbo Studio

Heka

The Crafters

GLAIVE STUDIO

Hi'Mow Collective

IZYCODE

IAssistants

Anteli Consulting

Exeed

Valsalva

Tech Fuse

Moly

OLA FAMILY

Alan

Within the French unicorn company, Alan, as a Team Lead, Arthur led the Alan Mind team (15 members), a digital mental health solution for individuals and businesses. Pierrick was a senior developer on the project and was able to develop a personalized content module (text, video, audio) for users in just a few weeks.<h2>Challenges</h2>The project began following Alan's acquisition of Jour, a mobile journaling application.The challenge was to transform it into a holistic mental health solution, including content, exercises, journaling, mental health assessment, and connection with therapists chosen by Alan. This also involved integrating it with the rest of the Alan platform (user and company account management, technology sharing, etc.)In parallel with product development, Arthur led the expansion of the Alan Mind team from a small product team (3 developers, a product manager, and a designer) into a micro-startup within the startup (3 teams with 10 developers, two product managers, two designers, a sales team, a marketing team, etc.) in just a few months.<h2>Features and Technology</h2>🔒 Shared authentication system with Alan📔 Articles, exercises, and videos within a personalized user program👩‍⚕️ System for booking and tele-consultation sessions with professional therapists🚀 In-depth work on onboarding new users to optimize the personalization of their journey and maximize retentionThe application is entirely built in React Native, allowing deployment on both iOS and Android with a single codebase.It relies on a Node API with <a href="https://www.prisma.io/" rel="noopener noreferrer nofollow" target="_blank">Prisma</a>.Content and exercises are dynamically delivered in the app through an external CMS, <a href="https://www.datocms.com/" rel="noopener noreferrer nofollow" target="_blank">Dato</a>.<h2>Result</h2>In 6 months, Arthur and the Alan Mind team achieved:<ul><li>Successful integration of the Jour product and team into Alan, its culture, and its tech</li><li>Tripled in size while maintaining the same velocity</li><li>Designed, developed, and shipped complex features: content personalization and distribution, appointment scheduling with healthcare professionals</li><li>Transitioned from a B2C application to a true Alan product, integrated with the rest of the Alan product and ready for B2B commercialization.</li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cla2hxpub0ewy70f24pl496yu.png"><div class="image-overlay"></div></div></div></div>

React

Javascript & Typescript

React Native

Alan Mind Mobile Application

Staycation

In 2017, Staycation ventured into the local tourism sector, offering Parisians the opportunity to rediscover their city for a weekend by occupying unsold hotel rooms in their neighborhoods. As CTO, Pierrick established the entire reservation infrastructure and web &amp; mobile applications. Arthur developed the mobile app. By making use of hotel facilities (pool, spa, restaurant) and creating tailor-made experiences for its customers (mixology classes, horseback riding, massages), Staycation quickly became a popular brand among city dwellers throughout France.<h2>Challenges</h2>The initial Staycation platform did not allow multi-day bookings, so upon Pierrick's arrival, he had to rebuild the web application from scratch to enable the company to expand more widely.Once the platform's success was well-established, two strategic priorities emerged: handling high traffic (5,000+ users, and up to 35,000) and ensuring optimal search engine rankings.Finally, as Staycation became a significant player in luxury hospitality, the need for automated availability management required backend integration with hotel infrastructures (channel managers).In parallel, the role of the CTO demanded strong interpersonal skills to manage the tech team and coordinate various departments (product, design, marketing, sales).As Staycation was a self-funded startup and the tech job market was extremely competitive, recruitment was a significant part of the CTO's responsibilities. Pragmatism, technical expertise, and execution speed were essential values to deliver product iterations rapidly, with a high level of quality, all geared towards the company's development.<h2>Features and Technology</h2>🏨️ Reservation system (cart, payment) and real-time availability management: as inventory was very limited, overbooking was not an option🔍️ SEO and search engine optimization: 30% organic traffic🏋️ Load management: up to 35,000 simultaneous users eagerly awaited the weekly sales opening every Wednesday morning🔗️ Interface with hotel infrastructures for availability management✏️ Content creation optimization to minimize manual tasks for the marketing team<ul><li>The web application is developed in React, Typescript, Redux.</li><li>The mobile application is entirely built in React Native, allowing deployment on iOS and Android with a single codebase.</li><li>It relies on a Scala Play2! API.</li></ul><h2>Result</h2><ul><li>Upon his arrival, Pierrick released a complete web application in 2 months.</li><li>In 3 months, Pierrick and Arthur delivered the mobile application.</li><li>In 2 years, Staycation's revenue increased 12-fold, making the self-funded company one of the most promising players in the Parisian market.</li><li>Efforts to improve platform stability and handle high traffic resulted in a prime-time broadcast on M6 (one of the biggest french TV channels).<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cla2i8fn10ezi71h4eqa0begs.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cla19vk5u01o871h408n5aght.png"><div class="image-overlay"></div></div></div></div></li></ul>

Design and development of web and mobile apps.

SEO optimization, load management, security Recruitment, staffing, product management.

Scala

CTO at Staycation

Trace for Good

Limbo Studio collaborated with the young startup Trace for Good on migrating from a no-code application to a React + Node application in just a few weeks.<h2>Challenges</h2>Trace for Good's mission is to streamline supply chain traceability for retail players (textile, leather goods, etc.). The technical challenges are quite complex, as the product needs to handle the complex data models of their clients' catalogs and coordinate communication with their suppliers while maintaining the simplest and clearest interface for its users.The company had internally developed a product based on a no-code solution (using Bubble), which had its limitations: performance issues, inability to build certain features, diminished velocity.The challenge was to migrate from this no-code solution to an in-house application as quickly as possible, as the company needed to continue rapidly evolving its product.<h2>Features and Technology</h2>🧱 Importing clients' product catalogs🔍 Clear presentation of traceability data📬 Automated supplier communication and traceability forms<ul><li>The application was designed in React + Vite with a Node + Prisma API, allowing rapid iterations and using common, simple technologies for ease of future code takeover by an in-house development team.</li><li>Emphasis was placed on the need for a simple, robust, and scalable Data Model. We started with the current product needs and compared a first version to possible product evolutions to achieve a simple, pragmatic version ready for the future.</li></ul><h2>Result</h2>In two months, Pierrick and Arthur:<ul><li>Designed, implemented, and delivered the new version, ensuring a smooth migration</li><li>Challenged and co-imagined a new version of the traceability flow, a core feature of the application</li><li>Guided Trace for Good on their short and medium-term development and tech team needs.</li></ul>

Node

Product strategy

Migrating from a No-Code MVP to a Growth-Ready App

Horoview

We developed the initial version of Horoview's watch ad aggregation website in just one month.BackgroundHoroview aggregates watch sale ads available on dozens of platforms.The Horoview team reached out to us via Collective to execute the development of the site.After creating the mockups, they were in search of a development collective to ensure a fast delivery, aiming to get the first version online quickly.Since the ad scraping had already been set up, our role was to:<ul><li>Integrate into the existing database of scraped ads</li><li>Define the data model and application architecture to develop the expected features (full-text search, filters, statistics) in a simple, efficient, and pragmatic manner to meet the expected deadlines</li><li>Integrate the mockups in a responsive manner</li></ul>Technology<ul><li>We chose to build the site with Next.js to take advantage of both the development experience (rapid iterations, infrastructure managed by Vercel in one click) and server-side rendering to meet SEO requirements.</li><li>The newly scraped ad data is copied, filtered, and formatted several times a day into a Postgres database that powers the site. This allowed us to progress quickly on the full-text search and filtering features without having to resort to a search engine like ElasticSearch, for example.</li><li>We used Chakra UI to deliver a 100% responsive design system quickly.</li></ul>Features<ul><li>Listing of over 100,000 watch ads</li><li>Aggregated statistics on ads over time</li><li>Full-text search system (brands, models, etc.) and filtering (all watch attributes)</li><li>User space (authentication, wishlists, etc.)</li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cll6o66l50xtn6pg66qxm71ju.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cll6o5sqm0xte6pg60eug3dui.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cll6o5fhg0xt06pg65krkeeyj.png"><div class="image-overlay"></div></div></div></div>

Development of a Watch Ad Aggregation Website

Within the French unicorn company, Alan, we developed the Alan Baby application, an app that assists young parents on their journey towards fulfilling and positive parenthood.ChallengesAlan Baby was born from Alan's commitment to support young parents (whether insured by Alan or not) during the first weeks and months following the birth of their child.The project was initiated in November 2020, and a first version of the app was available on the App Store in January 2021.After over a year of operation and success (with over 30,000 users and a store rating of 4.9/5), the application was discontinued (more details <a href="https://alan.com/fr-fr/blog/tout-alan/a/alan-baby-cest-fini-on-vous-explique-pourquoi" rel="noopener noreferrer nofollow" target="_blank">here</a>).Features and Technology🔒 Shared authentication system with Alan📙 Articles, exercises, and videos within a personalized program for the user👩‍⚕️ Teleconsultations and personalized user support by midwives through live chat exchanges💤 Offline-first application🤝 Social network for young parents, enabling them to discuss common questions with the support of our medical team<ul><li>The application was developed in React Native, leveraging Alan's Flask API (Python)</li><li>Articles, programs, and videos were delivered via the Dato CMS</li><li>All interactions with the medical team are stored in an internal database, but end-to-end encrypted to ensure complete confidentiality</li><li>All content is personalized for each user, based on their app usage and responses to their situation (child's age, issues faced, etc.), with these responses anonymized.</li></ul>Outcome<ul><li>The first version of the application was designed, developed, and published on the App Store in less than two months.</li><li>In one year, it achieved an average rating of 4.9/5 on the App Store, with over 1,300 reviews.</li><li>35,000 parents completed the onboarding process, 12,000 conversations took place between parents and healthcare professionals, and over 10,000 parents enjoyed better nights thanks to personalized programs</li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clbw7yi1h01un5lfybomz3wr3.png"><div class="image-overlay"></div></div></div></div>

Product Management

Alan Baby Mobile Application

ContextAt Alan, we are all FullStack engineers. However, we don't all have the same front-end experiences, whether it's about best practices or design inclination.So, how do we continue delivering the highest quality software and elevate the designers' work in such a dynamic and vibrant company like Alan? The answer is the Design System, of course ;)The MissionStarting with a comprehensive yet technically challenged component library (graphical inconsistencies, bugs, duplicate use cases), we, in collaboration with the Design team, implemented the following strategy:<ul><li>Definition of the Design System as a whole: principles, components, atoms, foundations, core components, design tokens</li><li>Refactoring of the component library:<ul><li>Sharing interfaces (Typescript) between React and React Native libraries to ensure a consistent practice on both mobile and web</li><li>Sorting components and migrating the codebase to establish a unified relationship between UX usage and a component</li></ul></li><li>Implementation of documentation using Storybook</li><li>Creation and implementation of design tokens (colors, sizes) to ensure maximum consistency in size and margin management</li><li>Implementation of linting rules (ESLint) to guide the 80 developers toward best practices</li><li>Implementation of high-level design principles (UI Engineering Principles)</li><li>Formation and management of a team of willing developers to evolve the Design System over the long term</li><li>Study and implementation of the best styling solution for our needs</li></ul>The major challenge of a project like this was that it was necessary to make all these changes without impacting the work of the 80 developers working on the same repository.We established a precise action plan to ensure that the impact of the various migrations did not disrupt other teams, particularly through the creation of "progressive" linting rules:<ul><li>If a line of code doesn't comply with the rule but has never been touched, the linter remains silent</li><li>If a developer touches the line in question, then they must correct the linter error</li></ul>As a result, we managed to bring about graphical consistency in record time by involving all developers in making micro-changes over several months.Today, Alan's Design System is a cornerstone of its visual identity and the efficiency of its teams.<div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/cla2iyefv0f8i70f276h39oli.png"><div class="image-overlay"></div></div></div></div>

Management of Alan's design system to enhance communication between design (10 members) and tech (80 members) teams.

Product Design - UX/UI

Design System Management

With over 8 years of experience, Centralien engineers, former CTOs, and startup team leads (Alan), we offer our expertise to support your project in its technical, product, and human aspects.Our Strengths⚡️ Swift, Simple, and Pragmatic Development: Thanks to our experience as consultants, CTOs, and startup developers, we consistently identify the key needs of your project to provide a value-driven implementation plan at each iteration. Say goodbye to lengthy processes! Our ability to understand your requirements, pinpoint and solve problems, enables us to deliver solutions at lightning speed!🔍 Product: An engineer must comprehend the product they're creating. We will be there at every stage of the design to guide you, helping you focus on the essentials and make the right choices.💻 Technical Expertise: With diverse experiences throughout our careers, we have cultivated a broad spectrum of skills, ranging from purely technical expertise (Typescript, React, Python, Scala, load management, SEO), to architecture (data, software, infrastructure), and a keen sensitivity to user needs (user experience focus, strong design principles).🤝 Management and Human Support: Given our roles as CTOs and former managers, we can assist your team (if necessary) in all essential aspects (human management, career management, practice management, team organization, communication management). We will also be available to help you recruit the right profiles to take over a project or grow your team.Welcome to Limbo Studio 🚀

We guide you through the design, development, and launch of your product with a particular focus on efficiency and simplicity.

Product Launch Support

We analyze your product extensively (features, code, infrastructure). Additionally, we assess its performance, usage, and business aspects to assist you in enhancing velocity, impact, and costs.

Technical Audit and Product Analysis

Take the next step with a clear and pragmatic technical strategy (for new products, migrations, refactoring) by recruiting and structuring your teams more effectively.

Technical Strategy and Recruitment

We support you from the ideation phase to implementation on your projects for new products and features: framing, architecture, roadmap, project management, best practices.

Technical Project Framing and Monitoring

We assist you in defining the features of your application, prioritizing their development, and establishing a launch schedule.

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