Sagano.studio

Sensei

A-Team

Qlik Expert

Hicomy

Happy App

Studio Khi

Goat Review

Phizero

Kiiit

BROZERS ⚡️

Rev Club

Xselerate

Valoris

🚀 Respo Team

Illicode

Alteka

Qonto 

<h1>Context</h1><p></p><p>In our endeavor to preserve the high standards of the Qonto app and foster team collaboration amidst rapid expansion, the introduction of a design system enabled us to achieve significant milestones:</p><p></p><ul><li><p><strong>Enhance Consistency:</strong> We elevated the user experience by simplifying navigation and comprehension across our offerings.</p></li><li><p><strong>Boost Efficiency:</strong> We streamlined the design-to-development workflow, significantly cutting down the time and resources required for launching new products and features.</p></li><li><p><strong>Foster Collaboration:</strong> A common language and guidelines were established for all team members, enhancing communication and teamwork across different disciplines.</p></li></ul><p></p><h1>Deliverables</h1><p></p><h2>App Inventory</h2><p>A thorough review of our current components, including UI elements, typography, and color schemes, was conducted. This helped us determine which components could be reused or needed updates or redesigns.</p><p></p><h2>Usage Analysis</h2><p>We analyzed how current components were utilized within our app to pinpoint any design inconsistencies or gaps that our system needed to address.</p><p></p><h2>Figma UI Libraries</h2><p>We developed a user-friendly and adaptable system by organizing our library into smaller, more manageable collections.</p><p></p><ul><li><p><strong>Foundations:</strong> We set digital branding guidelines that would inform the creation of components, patterns, and screens.</p></li><li><p><strong>Components:</strong> We crafted reusable and versatile UI building blocks, linked to the Foundations styles library, to facilitate interface design.</p></li><li><p><strong>Templates:</strong> These components were assembled to create generic screen templates for the product.</p></li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clftu9qc321pn5we47lhg8rg6.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clftua7l521pt5we47bh53m9x.png"><div class="image-overlay"></div></div></div></div><h2>System Documentation</h2><p>We meticulously documented our system, including components, styles, patterns, etc., utilizing zeroheight and notion. This ensured a cohesive and dependable reference for designing and developing features.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clftvku6e22c75we4f9i030zs.png"><div class="image-overlay"></div></div></div></div><h2>Implementation &amp; Maintenance</h2><p>Our design system was applied across all products and services, with comprehensive training provided to all teams to ensure effective usage. Regular updates and maintenance were established to keep the system current and effective.</p>

Introduced a comprehensive design system for the Qonto app, improving consistency and efficiency across design and development, backed by detailed documentation and training for seamless team collaboration and implementation.

Product Design - UX/UI

Build Qonto's design system

Welii 

<h1><strong>Build a product strategy</strong></h1><p></p><p>We've honed an effective product strategy by merging market intelligence with user insights, setting a course for innovation and sustained growth. Our collaborative efforts have positioned our products to not only fulfill current market needs but also to adapt to future trends, steering the team from concept to market leadership with a well-defined, actionable roadmap.</p><p></p><ul><li><p>Run user interview and analyse the current user pains.</p></li><li><p>Define and align on a strategy with the founder/investors</p></li><li><p>Build and make evolve a 3-6 month roadmap</p></li></ul><p></p><h1><strong>Implement a Lean practice within the team</strong></h1><p></p><p>By embracing lean principles, we've refined our project execution to prioritise agility, efficiency, and waste reduction. This method has improved our flexibility and accelerated delivery times, creating a culture of continuous enhancement. Our focus on maximising value with minimal resources has propelled our projects towards innovation and operational superiority.</p><ul><li><p>Create and use the Kanban system to streamline the product workflow and identify coworker pains</p></li><li><p>Identify and analyse deflect on the production line to reduce wastes</p></li><li><p>Build standard to improve our work quality</p></li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsrl8oe21z7s7uekh8t0dz23.png"><div class="image-overlay"></div></div></div></div><h1><strong>Improve product scalability</strong></h1><p></p><p>In partnership with our tech teams, we've led the creation of scalable design systems that bolster consistency, adaptability, and team efficiency, facilitating quicker value delivery to our clients. This groundwork ensures our products can grow and evolve without sacrificing user experience, securing their longevity and relevance in the market.</p><p></p><ul><li><p>Build the elements of the system and define how to apply them to leverage consistent and accessible user experience</p></li><li><p>Implement all the element of the system with the tech team and make sure we share the same language to foster team cohesion and speed implementation</p></li></ul><ul><li><p>Document the usage to improve user experience consistency and team knowledge</p></li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsrl9v7f1ypz7td36b6pe2nn.png"><div class="image-overlay"></div></div></div></div><h1><strong>Build &amp; implement features</strong></h1><p></p><p>Our efforts in feature implementation have focused on converting complex user requirements into simple, engaging solutions. By collaborating closely with our teams and clients, we've aimed to improve product usability and engagement, ensuring each feature not only integrates seamlessly but also resonates with our users, enhancing overall product performance and user satisfaction.</p><p></p><ul><li><p>Define a concept around the problem we need to solve</p></li><li><p>Perform workshop and create detailed specs for tech team</p></li><li><p>Measure the feature success and iterate</p></li></ul><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsrla72c1yq37td3ekjlbcfe.png"><div class="image-overlay"></div></div></div></div>

Supported Welii in creating a user-centric roadmap, streamlining processes to accelerate value delivery to clients, focusing on impactful, user-driven solutions.

Product strategy

Product Management

Product design & strategy

FIGUI

<p>FIGUI is a comprehensive wellness program that combines the benefits of a detoxification regimen with personalized guidance from health coaches. The project aims to help individuals achieve better health and well-being through a holistic approach that includes cleansing their bodies, improving their nutrition, and fostering a healthy mindset. The branding and packaging are designed to reflect these values and provide a memorable and reassuring experience for our customers.</p><p></p><p><strong>Branding Identity:</strong></p><ul><li><p><strong>Logo:</strong> Our logo features a vibrant and elegant design with a stylized, leafy green "F" that conveys growth, rejuvenation, and freshness. The lettering is clean and modern, evoking trust and professionalism.</p></li><li><p><strong>Color Palette:</strong> We employ a refreshing color scheme with a primary focus on green, symbolizing vitality and health. </p></li><li><p><strong>Illustration:</strong> FIGUI wanted to create a visually appealing illustration design to integrate to their branding.  Surround the logo with an illustration with elements from nature and soft textures to represent the connection between nature and well-being. The illustration should exude positivity, optimism, and serenity, portraying health coaching as a source of guidance and encouragement for a better, healthier lifestyle.</p></li></ul><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7ahtf4066m72i42yhv82gi.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7ai0h7066s72i47htv7dd1.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7ammt706yt7ae9g93n7z83.png"><div class="image-overlay"></div></div></div></div><p><strong>Packaging Design:</strong></p><p>FIGUI's packaging is designed to create an exciting and uplifting experience while maintaining an eco-friendly, sustainable approach.</p><ul><li><p><strong>Box Design:</strong> The Detox Box is a sturdy, reusable box made from recycled and recyclable materials, featuring the brand's logo and tagline on the lid. </p></li><li><p><strong>Information Booklet:</strong> Included in the box is a detailed information booklet that outlines the detox program, nutritional guidelines, and the role of the health coaches. This booklet carries the same design elements as the box.</p></li><li><p><strong>Product Containers:</strong> The detox products are housed in glass containers or eco-friendly packaging, emphasizing our commitment to sustainability and health.</p></li><li><p><strong>Customized Labels:</strong> Each product is labeled with a unique branding element, making it instantly recognizable and adding a premium feel to the products.</p></li></ul><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7avtbt07707ae9h913f2fp.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7aw5xr077a7ae99djofms3.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7awsnn06kw72i4blzk5zjd.jpeg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo7axkzd06lb72i403jr6xq1.jpeg"><div class="image-overlay"></div></div></div></div><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p><p></p>

Branding, illustration and packaging for health coaches project: detox box. 

Product Marketing

Visual Identity

Social Ads

<h1>Context and vision</h1><p>We launched the first part of a new pricing model with the introduction of a new solo line-up of 3 plans replacing our current Solo plan.</p><p>To support this release, we had to ensure a smooth user experience for users willing to move to another price plan. The current user experience for this was particularly outdated (over 3 years old) and wasn't designed to boost upsell in any way.</p><p>Both from a functional and technical standpoint, it appeared obvious that we had to revamp the way users can move from one plan to another. We took the occasion to design it in a way that clarified our offer while making it as frictionless as possible to move between plans.</p><p></p><h2>Feature's success</h2><p>Boost upsell by making it easy to find the most fitting plan and change for it.</p><p></p><p><strong>KPI's</strong></p><ul><li><p>Increase upsell conversion rate from 5% (user seeing the page and upsell to a higher plan)</p></li><li><p>No CS chats related to users struggling to change the price plan they are on</p></li></ul><p></p><p><strong>Internal success</strong></p><ul><li><p>Showcase our offer across locations to support the release of our new pricing model</p></li><li><p>Bring consistency over how we display our pricing across locations (in-app, onboarding funnel, marketing website)</p></li></ul><p></p><h1>Discovery</h1><p></p><h2>Perform a teardown analysis</h2><p>We analyzed our competitors and got key learning to define our user preferences and guide our design choices.</p><p></p><h3><strong>Informative</strong></h3><ul><li><p>Limit the number of plans shown together.</p></li><li><p>The pricing page is not where we showcase our product but it can link to educational content when needed.</p></li><li><p>Grouping features by logical categories makes it easier to understand the different value propositions of the plans.</p></li><li><p>Highlight the "best value" plan.</p></li><li><p>Coming soon feature presentation allow projection during plan choice.</p><p></p></li></ul><p><strong>Frictionless</strong></p><ul><li><p>Re-use landing plan page into the product keeps consistency.</p></li><li><p>Content (item names, categories, layout) should be consistent across different locations.</p></li><li><p>A one-liner describing the idea behind the plan eases the comparison process.</p></li><li><p>Upgrade triggers have more impact when they are related to a section to unlock.</p></li><li><p>Duplicated CTAs at the bottom are a handy way for users to avoid scrolling back to the top of the page.</p></li></ul><p></p><p><strong>Reassuring</strong></p><ul><li><p>Aim for visual lightness with perfect alignments, content structure (e.g. avoid repeating text), and spacings.</p></li><li><p>Visual elements (cards, headers...) prevents the feeling of looking at a catalog.</p></li><li><p>Copywriting should be "in the world of users" without jargon usage (prospects are not familiar with Qonto).</p></li><li><p>Asking the reason for downgrade and offer help is an effective way to show care.</p></li></ul><p></p><h2>Define user preferences</h2><p>We were not able to find relevant verbatims regarding the clarity of our pricing page and our upgrade/downgrade flow and ended up defining user preferences mostly on the learnings from the competitor teardown, internal conversations and SKP's campaign.</p><p></p><p><strong>Informative</strong></p><p>I understand Qonto's offer in a snap and quickly find the right plan for me, by understanding the value proposition behind each price plan.</p><p><strong>Frictionless</strong></p><p>Moving from one plan to another is a quick process that comes with no friction.</p><p><strong>Reassuring</strong></p><p>I know the options that are available to me and what I commit for at all time.</p><p></p><h1>Delivery</h1><p>We've worked on delivering the best user experience using the knowledge we gathered during the discovery phase.</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clftt46re22v25wfehn9ehpvr.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clftt5day214k5we4grh31mbn.png"><div class="image-overlay"></div></div></div></div><h1>Success analysis</h1><p>We've been measuring the success of this feature by following the two metrics defined in the KPI's section.</p><p></p><ul><li><p>Increase upsell conversion rate from 5% (user seeing the page and upsell to a higher plan) <br>✅ <em>We increased the conversion rate by 7%.</em></p><p></p></li></ul><ul><li><p>No CS chats related to users struggling to change the price plan they are on. <br>✅ <em>We didn't have any chat regarding this question.</em></p></li></ul>

Boost Qonto upsell by making it easy to find the most fitting plan and change for it. 

Copywriting

Improve Qonto upsell flow

Domaine de Glandève

<p><strong>Project Title:</strong> Rebranding Domaine de Glandève - vineyard and events venue.</p><p><strong>Project Overview:</strong></p><p>Domaine de Glandève is an established vineyard and events venue located in the Alpes de Haute Provence, south of France. We created a logo inspired on the local nature and in the family’s tradition.. The goal of this rebranding project is to revitalize the brand image, enhance market visibility, and attract a broader audience while retaining its core essence of elegance and rustic charm.</p><p><strong>Project Goals:</strong></p><ol><li><p>Modernize the brand image while preserving the venue's rustic charm.</p></li><li><p>Attract a diverse range of events and clientele.</p></li><li><p>Enhance the venue's reputation as a premier event destination.</p></li><li><p>Strengthen the online presence and engagement with potential customers.</p><p><br><strong>Project Phases:</strong></p><ol><li><p><strong>Research and Analysis:</strong></p><ul><li><p>Conduct a thorough analysis of the vineyard and events market.</p></li><li><p>Identify competitor venues and their branding strategies.</p></li><li><p>Gather customer feedback and reviews to understand the current brand perception.</p></li></ul></li><li><p><strong>Branding Strategy Development:</strong></p><ul><li><p>Define the brand's core values, mission, and vision.</p></li><li><p>Develop the proposition that distinguishes the Domaine de Glandève</p></li></ul></li><li><p><strong>Brand Identity Design:</strong></p><ul><li><p>Design a new logo and visual elements that combine modern elegance with rustic charm and keeping the family buckler.</p></li><li><p>Establish a color palette and typography guidelines.</p></li><li><p>Develop a visual style guide for consistent brand representation.</p></li></ul></li><li><p><strong>Website Redesign:</strong></p><ul><li><p>Redesign the venue's website to reflect the new brand identity.</p></li><li><p>Improve user experience, particularly for event planners and potential clients.</p></li><li><p>Enhance the website's multimedia content (images, personalised icons) to showcase the venue's beauty.</p></li></ul></li><li><p><strong>Content Creation:</strong></p><ul><li><p>Produce marketing collateral such as packages.</p></li><li><p>Create engaging and informative blog content about vineyard events, wine, and hosting tips.</p></li><li><p>Develop high-quality imagery and videos highlighting the venue and its offerings.</p></li></ul></li><li><p><strong>Packaging:</strong></p><ul><li><p>Create their Cuvée 2022 bottles wine labels: a visual capable to inspire the strait-forward, rough, surprising and authentic character of their wine.</p></li></ul></li></ol><p><strong>Project Timeline:</strong></p><p>The rebranding project is expected to span over a period of 9-12 months, with specific timelines allocated to each phase.</p><p><strong>Project Budget:</strong></p><p>A detailed budget will be established, covering costs for design and website development.</p><p><strong>Project Team:</strong></p><ul><li><p>Branding Designer and illustrator</p></li><li><p>Web Developer</p></li></ul></li></ol><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo71400g0y567gb48x0g8xdy.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo70vsu60xta7aduao9w09ws.jpg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo70q5pg0xr07gb4g94j5go8.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clo70uj9h0xrk7adu813w6la3.jpg"><div class="image-overlay"></div></div></div></div>

Branding, web and packaging for a French vineyard. 

Web Design

Branding Strategy

<p><strong>As a collective, we often work together and we have a similar background:</strong></p><ul><li><p>5-10 experience in Product design and UX writing (Qonto, agencies...)</p></li><li><p>Complementary expertise (Product designer &lt;&gt; UX writer &lt;&gt; Illustrator)</p></li><li><p>Experience in startups, agencies and fast-paced environments</p></li><li><p>Knowledge of Lean Management</p></li></ul><p></p><p><strong>What we stand for:</strong></p><ol><li><p>Rationale: our approach is scientific. Our decisions are backed by data and facts.</p></li><li><p>Right first time: we do our best to make you save time and ressources by delivering the right solution.</p></li><li><p>Put user first: our approach is user-centric, we build the best experiences possible by putting ourselves in the user's shoes.</p></li></ol>

Product designer

UX writer 

We enhance the skills you need to master product design. We share our expertise to guide and support your team members in their professional growth.

Mentorship & upskilling 

We help you to build a design system, which includes a set of guidelines, standards, and reusable components, to ensure consistency and scalability across your product.  

Design system 

We can answer the problem you're facing by building new user flows or features that will perfectly fit in your product and match your user's needs. 


Product design 

We help you to gain valuable insights into your target audience's preferences and behaviors and this way, to build a product that is user-centered, offering clear benefits.

User research & User testing

We help you to craft the copy that will guide users through your interface for an easy and smooth experience, and to maintain consistency in the vocabulary used in your entire product.

UX writing

We help you to promote your brand with words, by triggering your target's emotions, whether it's on your landing pages or in your email communications. 

We bring bring visual narratives to life. Our designs not only enhance aesthetics but also intuitively guide users, creating a memorable digital experience

Product & Website illustrations

We specialize in branding, creating a unique identity for your products or services. Leveraging visual, communicative, and emotional elements, we ensure your brand resonates with audiences and stands 

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