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![FIGUI logo](https://cdn.collective.work/closvgbpj0gcb77g33t5s9s7y.png)
FIGUI
•Cosmétique•Santé, Pharmaceutique & Biotech•TPE
FIGUI
Branding, illustration and packaging for health coaches project: detox box.
FIGUI is a comprehensive wellness program that combines the benefits of a detoxification regimen with personalized guidance from health coaches. The project aims to help individuals achieve better health and well-being through a holistic approach that includes cleansing their bodies, improving their nutrition, and fostering a healthy mindset. The branding and packaging are designed to reflect these values and provide a memorable and reassuring experience for our customers.
Branding Identity:
Logo: Our logo features a vibrant and elegant design with a stylized, leafy green "F" that conveys growth, rejuvenation, and freshness. The lettering is clean and modern, evoking trust and professionalism.
Color Palette: We employ a refreshing color scheme with a primary focus on green, symbolizing vitality and health.
Illustration: FIGUI wanted to create a visually appealing illustration design to integrate to their branding. Surround the logo with an illustration with elements from nature and soft textures to represent the connection between nature and well-being. The illustration should exude positivity, optimism, and serenity, portraying health coaching as a source of guidance and encouragement for a better, healthier lifestyle.
![](https://cdn.collective.work/clo7ahtf4066m72i42yhv82gi.png)
![](https://cdn.collective.work/clo7ai0h7066s72i47htv7dd1.png)
![](https://cdn.collective.work/clo7ammt706yt7ae9g93n7z83.png)
Packaging Design:
FIGUI's packaging is designed to create an exciting and uplifting experience while maintaining an eco-friendly, sustainable approach.
Box Design: The Detox Box is a sturdy, reusable box made from recycled and recyclable materials, featuring the brand's logo and tagline on the lid.
Information Booklet: Included in the box is a detailed information booklet that outlines the detox program, nutritional guidelines, and the role of the health coaches. This booklet carries the same design elements as the box.
Product Containers: The detox products are housed in glass containers or eco-friendly packaging, emphasizing our commitment to sustainability and health.
Customized Labels: Each product is labeled with a unique branding element, making it instantly recognizable and adding a premium feel to the products.
![](https://cdn.collective.work/clo7avtbt07707ae9h913f2fp.png)
![](https://cdn.collective.work/clo7aw5xr077a7ae99djofms3.png)
![](https://cdn.collective.work/clo7awsnn06kw72i4blzk5zjd.jpeg)
![](https://cdn.collective.work/clo7axkzd06lb72i403jr6xq1.jpeg)
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Juil. 2023 à Août 2023