Societe.com reached out to us with multiple Sales challenges:

- Their future head of sales was onboarding soon yet they didn't master outbound B2B prospection (their business was mostly inbound)
- The team need to ramp-up in terms of process, prospecting skills (mail, phone, posture)
- The business required deeper data analytics to better drive strategy

We launched the mission as co-head of Sales with the new head of Sales.

⭐️ North Star KPI : 20% connection rate on outbound prospection

A quick snapshot of the roll-out:

1 - Audit and deep-dive into business metrics (1 week)
2 - Strategy proposal + market segmentation (2 weeks)
3 - Reorganization of the team with a dedicate SDR unit + 1 full-stack Sales + 1 sales dedicate to inbound management
4 - Set-up of new CRM (Hubspot) + prospection tool stack
4 - Launch of the Sales playbook to centralize all information, trainings and process related to business activity and people training
5 - Market bets and prospection rush on segment #1 and #2

Results (mission still ongoing)
- 30% connection rate on reactivation campaigns /
- Sales cycle shortened by 2 steps and launch of 1 call-closing campaign
- Head of Sales fully ramp-up on their new role