32 collectifs
Breakfast in America
A propos
Sales led Growth for B2B SaaS -> We help you sign US Customers.
Byteworks
A propos
Build, ship, repeat
FA#
A propos
Automatisation & Optimisation: Votre duo d'experts pour des process métier performants et une croissance accélérée.
PassePartout Services
A propos
L'offre de conseil et réalisation de PassePartout - les créateurs du micropaiement éponyme - à votre service pour vos produits #médias #paiement #IA #data
LICTER
A propos
Comprenez ce qui séduit vos cibles & vos clients. Collectif Market research, social listening & consumer insights
Glance data
A propos
Leverage your data to make smarter business decisions through AI
Fyce Tech
A propos
Digitalisez votre vision en No-code
ISquare
A propos
Nous façonnons les projets de nos clients en fusionnant le meilleur des deux mondes du NoCode et du Code.
adalab
A propos
L'expertise data au service de projet à impact positif
Fada Collectif
A propos
Du talent à l'état pur, de la folie bien dosée
Tyrscale
A propos
Be data driven
Hyperstack
A propos
Data team as a Service
Sypher
A propos
Turn your data into actions to activate x2 qualified leads
LumosAI
A propos
Tailor-made Machine Learning.
VideoRunRun
•Tech & Software•Petite entreprise
Build a US Marketing MVP For a French AdTech
“Matt and Arden built a great Demand Generation Engine for us. While many great marketing agencies say, they know the US, Matt and Arden know how to open the US market for a startup.”
Fabrice Courdesses
•
CEO and CoFounder chez VideoRunRun
Objective: Build US Sales & Marketing for French Adtech Startup
Overview: VideoRunRun (VRR) was successful in France but needed to launch in the US to grow further because the French market was saturated. Our mission was to build a US go-to-market MVP and get their first US reference so they could raise money to scale the US.
The Problem: Their marketing was all in French, and their offer didn’t address business problems. Instead, it talked about the technology, their French references (which were impressive, but US companies wouldn’t know them), and the profile of their founders. The challenge was how to market in the US.
Our Solution:
Rework the Value Proposition for a US audience.
We reworked their positioning to target Amazon FBA acquirers who needed to grow their newly acquired businesses 10X but saw decreased ROI from Facebook ads due to changes to Apple IOS that stopped Facebook from capturing data.
We positioned them as thought leaders in why Facebook Ads ROI was falling. We argued that due to GDPR, a European company was uniquely placed to help with this issue.
Draft a Go To Market with Top - Mid - Bottom Funnel Conversion strategies.
Our top-of-funnel strategy centered on educating Amazon FBA Acquires about Facebook Ads changes. We did this with paid ads and content.
Our bottom-of-funnel strategy was email marketing and cold calling.
Biweekly Sprints to test and learn.
We used two-week sprints to test messaging for the email campaigns
Over three sprints, we refined the message to one with a high response rate, and we reached 20+ qualified meetings per month.
We delivered English-language marketing materials and English-language videos explaining how the software worked.
Built & Deployed Minimum Viable Tech Stack for scalability
We wrote and launched their English Language website
We delivered a weekly reporting dashboard that allowed them to track results
Train and hand off when a repeatable process is reached.
a. After six months, we handed it off to an internal team.
Results:
Signed a deal with one of the biggest US Amazon FBA acquirers who could use their solution with up to thirty companies.
Built US lead generation from 0 per month to 20+ per month SQLs (100+ MQLs)
Proved that VRR, with our positioning, could be successful in the US market
Membres
Expertises