32 collectifs
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ISquare
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adalab
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LumosAI
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Charm.io
•Tech & Software•Petite entreprise
LandingScale Up American Startup’s Marketing & Find New Acquisition Channel page for a SaaS B2B
“Matt and Arden helped us scale up our marketing and launch partner marketing, our most successful marketing channel to date. The guys know their stuff, and I’d highly recommend them. ”
Ari Horowitz
•
CEO chez Charm.io
Objective: Rebrand the company and launch a new partner marketing channel
Overview: Charm.io is an American e-commerce data company founded by the team that created Google Drive. The company had solid organic growth with a freemium model but needed to grow conversions to paying customers to become profitable.
The Problem: Charm’s growth was driven by word of mouth and had no real marketing effort. Our mission was twofold: rebrand the company during an acquisition and launch a new customer acquisition channel for paying customers.
Our Solution:
Rebrand the company
We positioned Charm as insights and data to help any e-commerce brand build its market strategy.
We translated the brand into a new clean look and feel on their website, new content, and a new tech stack on the back end.
Build and deploy a partner marketing strategy
Charm focused on partner marketing to build a low CAC, highly scalable channel. We built and deployed the strategy targeting e-commerce SaaS companies and e-Commerce consultancies.
Our partner marketing strategy was built not just on identifying and getting partners to sign up, but on onboarding and training them to help them get their first sale quickly. This took the form of comarketing campaigns which we built and oversaw for Charm and their partners.
Biweekly Sprints to test and learn
We used two-week sprints to test messaging and track sign-ups.
Over eight sprints, we built, delivered, trained the team, and tested the partner strategy.
Built & Deployed Minimum Viable Tech Stack for scalability
We codified the partner onboarding process in the company Confluence and built the process into HubSpot.
We delivered a weekly reporting dashboard that allowed them to track results.
Train and hand off when a repeatable process is reached
After a few months, we handed it off to an internal team.
Results:
Leveraged the Acquisition as an opportunity to reorganize the company’s sales & marketing funnel.
Signed $800 ARR in new revenue from partner marketing in 60 days.
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De
Mars 2022 à Juil. 2023