32 collectifs
Breakfast in America
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Sales led Growth for B2B SaaS -> We help you sign US Customers.
Byteworks
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Build, ship, repeat
FA#
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Automatisation & Optimisation: Votre duo d'experts pour des process métier performants et une croissance accélérée.
PassePartout Services
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L'offre de conseil et réalisation de PassePartout - les créateurs du micropaiement éponyme - à votre service pour vos produits #médias #paiement #IA #data
LICTER
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Comprenez ce qui séduit vos cibles & vos clients. Collectif Market research, social listening & consumer insights
Glance data
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Leverage your data to make smarter business decisions through AI
Fyce Tech
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Digitalisez votre vision en No-code
ISquare
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Nous façonnons les projets de nos clients en fusionnant le meilleur des deux mondes du NoCode et du Code.
adalab
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L'expertise data au service de projet à impact positif
Fada Collectif
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Du talent à l'état pur, de la folie bien dosée
Tyrscale
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Be data driven
Hyperstack
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Data team as a Service
Sypher
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Turn your data into actions to activate x2 qualified leads
LumosAI
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Tailor-made Machine Learning.
Spotta
•Agriculture & Pêche•Tech & Software•Petite entreprise
US Marketing MVP
Generate scalable traction to allow them to raise capital
Overview: Our team worked for a startup from Cambridge University called Spotta. Spotta used IOT devices and Machine Learning powered computer vision to spot pests in farms.
Mission Length: 6 months
The Problem: Spotta’s target buyers do not exist in Europe, as farms are generally too small. Spotta had one customer in Saudi Arabia and one in the US. They wanted to build their marketing for the US but had no internal resources or knowledge of the market or culture. What’s more, their positioning was all about their product and techniques. They discussed computer vision, AI, and IOT, not the problems they solved. They needed a marketing machine to show traction to VCs.
Our Solution:
Rework the Value Proposition for a US audience
We positioned Spotta as a tool to cut costs and reduce pesticide use in the USA.
We relaunched the brand targeting agricultural conglomerates in the US.
Draft a Go To Market with Top - Mid - Bottom Funnel Conversion strategies.
Our Top-of-funnel marketing was driven by content marketing, paid, and events. Most of our work was talking about challenges in the space, cost-cutting and new regulations around pesticide use (in the US).
Our bottom-of-funnel strategy was limited since few people were looking for this product. Instead, we built a nurturing campaign to take our top-of-funnel leads, educate them and turn them into buyers.
Biweekly Sprints to test and learn
We refined our message and identified that the threat of regulation was a significant driver in the US.
Build & Deploy Minimum Viable Tech Stack for scalability.
We built and deployed a content marketing and nurture campaign using HubSpot.
We built a reporting dashboard in HubSpot using data from Google Ads, Facebook, and LinkedIn Ads, the nurture campaigns, and website traffic.
Train and hand off when the repeatable process is reached.
We trained their new internal team and handed off the marketing machine after six months.
Results:
10X lead generation.
Successfully built a marketing machine that helped them raise money
Proved messaging and GTM strategy and ROI
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Juil. 2022 à Déc. 2022