For us, the primary focus is always the design method. No matter how big or small, we approach each project as a puzzle to be solved. And every project is different, which is why the first step is always to identify a framework. We collaborate closely with our partners to understand their communication needs, i.e. the foundation on which to base the project.

We analyse the market, the competition, the target group and sector trends to understand the context. We define communication objectives clearly and specifically to help guide the design process. When the foundations are solid and shared, going into detail and building becomes an organic operation.

We develop the strategy using the data collected and the objectives determined. We pay particular attention to the choice of key messages, the selection of communication channels, and the consistency of the visual identity. Finally, we evaluate and review the designed solutions with our clients to ensure they are effective in meeting the communication objectives.