SOUL

Koncierge • E-commerce & Shopify Specialists

BEAURECIT

Infodroid

Brunch ☕

Hyperstack

Blocs

Fonction Labs

Brick Par Brick

Officehour

Half Square 

OverSkill

Link

Café Crème

Vendredi Society

Yalla Cooperative

Tekeo

Qalitek

Deepomatic

<p>Société : Deepomatic<br>Industrie : Construction, Field Operations, A.I. <br>Metrics : Série B (10 M Euros, 2022), 60+ employés.<br></p><p></p><h1><strong>La problématique</strong></h1><p><br>Deepomatic, société spécialisée dans <strong>la reconnaissance et le traitement d’images par l’I.A. dans le cadre d’opérations de maintenance ou de chantiers terrain</strong> (installation de la fibre, réparations électriques, chantiers d’aménagement d’infrastructures urbaines) a développé une technologie (issue du c<em>omputer vision),</em> permettant aux techniciens de relever des images du terrain, de les analyser automatiquement et de les restituer à leurs supérieurs en central.</p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clwgcjaaj01ox59in9palg668.png"><div class="image-overlay"></div></div></div></div><p></p><p><strong>Deepomatic souffrait d’un problème de positionnement :</strong></p><p>L’équipe dirigeante avait construit un argumentaire autour l’I.A. et avait cherché à imposer une nouvelle catégorie de marché : le “Field Vision”.</p><p></p><p>Mais ils éprouvaient des difficultés à :</p><ul><li><p>Sortir du cadre de projets labellisés “R&amp;D” s’adressant à des départements techniques</p></li><li><p>Ouvrir de nouveaux marchés au delà de leur use-case historique (l’installation de la fibre en Télécom)</p></li><li><p>Elever la conversation au-delà de la technologie et de l’I.A. pour en augmenter la valeur perçue</p></li></ul><p></p><p>Leur demande : trouver un positionnement clair qui permette de conquérir de nouvelles verticales marché au-delà de leur industrie historique et d’élever la conversation au-delà de la valeur technologique.</p><p></p><h1><strong>Le nouveau <em>narrative</em></strong></h1><p></p><p><strong><u>L’insight</u></strong></p><p>En écoutant profondément les clients de Deepomatic, nous avons entendu que la difficulté métier résidait dans le maintien de bons niveaux de qualité, dans une industrie durement touchée par la crise du recrutement.</p><p>L’enjeu : comment continuer à délivrer de la qualité à la vitesse de la nouvelle économie alors qu’on manque de ressources sur le terrain ?</p><p></p><p><strong><u>Le nouveau positionnement</u></strong></p><p>Nous avons travaillé avec l’équipe dirigeante à un narratif qui souligne une nouvelle approche dans le métier du contrôle qualité : Pour réussir à déployer de la qualité à grande vitesse et sous contraintes de ressources, il est nécessaire de passer d’un système <strong>“où l’on contrôle après coup”</strong> à un système <strong>“où l’on réussit du premier coup”</strong></p><p></p><p>Deepomatic offre la première solution de contrôle qualité en temps réel, basée sur l’IA, pour réussir ses installations dès la première intervention.</p><p></p><p>Ce positionnement fait écho à un indicateur très suivi dans le secteur des <em>Field Operations</em> : le “<strong>First Time Right”</strong> qui mesure le “taux de succès dès la première intervention”</p><p>Deepomatic se positionne désormais comme leader de sa propre catégorie technologique : “<strong>First-Time Right automation”.</strong></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clwgcdxgt017d59in1zsl35h0.png"><div class="image-overlay"></div></div></div></div><p></p><p><u>Livrable : le CEO Deck</u></p><p></p><p>Nous avons réalisé un CEO deck pour l’équipe dirigeante de Deepomatic, articulé autour d’une nouvelle histoire client : <strong>“Enter The First-Time Right Revolution”</strong></p><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clwgceisl00zk5ahu4uvn0qyt.png"><div class="image-overlay"></div></div></div></div><p></p><h1><strong>Résultat</strong></h1><ul><li><p>Une augmentation de la valeur perçue de Deepomatic par ses prospects et clients : Deepomatic passe d’un “outil IA” à un partenaire tech stratégique pour scaler son contrôle qualité à grande échelle.</p></li><li><p>Un nouveau narratif qui a permis d’aligner et structurer tous les efforts Go-To-Market externe (ex : site, salesdeck)</p></li><li><p>Un nouveau positionnement révélé par une nouvelle identité visuelle pour Deepomatic, réalisée par l’agence LORD. (<a href="https://deepomatic.com/" rel="noopener noreferrer nofollow" target="_blank">voir le nouveau site de Deepomatic</a>)</p></li></ul><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clwgcf4sw01b759inhqvkgyf1.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clwgcezrf01a459in8p46d7un.jpg"><div class="image-overlay"></div></div></div></div><p></p><p>Nouveau site web. Sortie septembre 2023.</p><p>⬇️&nbsp;<strong>Lien vers le site web :</strong></p><p><a href="https://deepomatic.com/" rel="noopener noreferrer nofollow" target="_blank">Deepomatic | Computer Vision for Fieldwork Deployment</a></p><p></p><p></p>

Définition du nouveau positionnement et un nouveau narratif pour Deepomatic (I.A., Field Operations)

Product Marketing

Marketing Strategy

Sales Strategy

Positioning & strategic narrative • Deepomatic

Reveal

<p>What is Reveal :</p><p>Reveal is a SaaS tool that helps partner companies share leads and opportunities by connecting their CRMs. Reveal targets personas are Partnership Managers.</p><p></p><p><strong>Context :</strong></p><p>Reveal had a strong product with European and US growth ambitions, but had three main difficulties:</p><ul><li><p>Clarify their value proposition which was mostly feature-oriented (CRM-to-CRM account mapping).</p></li><li><p>Show that the product also had value beyond the persona of Partnership Managers.</p></li><li><p>Differentiate themselves from "Partner Relationship Management (PRM) tools and new players such as Crossbeam (their main competitor in the US, which had also raised a significant funding round).</p></li></ul><p></p><p><strong>Our Work </strong>: <br>The creation of the "Nearbound Marketing" Category and story.</p><ul><li><p>Our interviews with buyers and revenue Leaders revealed that "Partnerships" were seen as a by-function of Revenue in most companies. However, Revenue teams also acknowledged that Inbound and Outbound marketing were getting more and more costly.</p></li><li><p>Our recommendation was, thus, to show that partnerships (when it's done with a "Growth" mindset i.e. with data and at scale) was meant to be a new, powerful and cost-effective revenue channel. After Outbound and Inbound, Nearbound was born.</p></li><li><p><a href="http://Reveal.co" rel="noopener noreferrer nofollow" target="_blank">Reveal.co</a> was the legitimate leader of this new "Nearbound Marketing" Category<br></p></li></ul><p></p><p></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsja2rg305j155h66jyd4mpb.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsj9thvq059v55h665xq527f.png"><div class="image-overlay"></div></div></div></div><p><strong>Results :</strong></p><ul><li><p>"Nearbound" became a fully fledged B2B Marketing Category</p></li><li><p>The "Nearbound Marketing" concept attracted way beyond Partnerships Managers : CEOs, CMOs, VP Sales and CROs which are often decision-makers in the buying decision.</p></li><li><p>Reveal acquired <a href="http://PartnerHacker.com" rel="noopener noreferrer nofollow" target="_blank">PartnerHacker.com</a> a media about B2B Partnerships and turned it into <a href="http://Nearbound.com" rel="noopener noreferrer nofollow" target="_blank">Nearbound.com</a> (the go-to media for all things Nearbound Marketing)</p></li><li><p>Reveal launched the "Nearbound Summit" whose 2023 edition was run in partnership with Hubspot's Inbound Conference.</p></li></ul><p></p><p><em>"Reveal is the </em><strong><em>Nearbound Revenue Platform</em></strong><em> that brings partner data into your CRM so you can leverage intel, intros, and influence from those your buyers already trust."</em></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsj9vhub04w65cg106rjclmb.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clsj9w99c05bl55h6dvemgnx2.png"><div class="image-overlay"></div></div></div></div>

Creation of the "Nearbound Marketing" category for Reveal 

Branding Strategy

Positioning & Category Creation • Reveal.co

ibanfirst

<h2><strong>The New Standard for cross-border transactions</strong></h2><p></p><p>For years, iBanFirst had been successfully building a powerful technology and a reactive team of experts to help SMBs manage their payments abroad with confidence. </p><p>The company was on its way to unlock a new growth chapter - with the objective to grow the number of customers and employees. To be able to do that, they felt they had to:</p><ul><li><p>align teams with a bold &amp; vibrant vision</p></li><li><p>build a strong and differentiated positioning, helping buyers move from traditional banking services for their international transactions (statu quo).</p></li></ul><p></p><p>Working closely with iBanFirst ExCom, we quickly realized that they are much more than just a payment provider. They actually <strong>give their customers the power of world-agility. </strong><br><br>Listening to their customers, we discovered that trading globally has never been an easy task for small and medium businesses. It’s a challenge to navigate the complexities of cross-border payments, to deal with slow, costly and unreliable currency transactions, to face unexpected fees and risks. Within a context of inflation, wars and crisis, doing business abroad builds up<strong> business fragility.</strong></p><p><strong>These small multinationals have to find ways to navigate the world with more agility. </strong><br><u> </u><strong><u>iBanFirst </u></strong><u>gives them the power-boost to unlock the potentials of a borderless world.</u><br><br>How?<strong> iBanFirst establishes the new standard for cross-border transactions.</strong> It offers a next-generation payment experience that combines the power of its platform with the support of top FX experts. With iBanFirst, businesses can operate payments across borders seamlessly, save time and money, feel in control and make faster and smarter decisions.<br><br><br><strong>The strategic narrative we created had to convey this sense of ambition and care. The result is both a bold statement of iBanFirst's value proposition: Trust Beyond Borders.</strong></p><p></p><p>[ New brand identity developed created by LORD, revealing the sense of business agility, powered by technology ]<br><br></p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clpwtl3en19vl79h30ltd4klh.jpeg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clpwtmlrh19od7afsaktifppj.jpeg"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clpwtnenl19p27afsfdxfeaqp.png"><div class="image-overlay"></div></div></div></div>

Accompagnement du COMEX dans la clarification de leur vision stratégique et dans la construction d'un positionnement renforcé pour s'établir comme un concurrent sérieux face aux banques traditionnelles. 

Product strategy

Strategy Consulting

Positioning & Company Vision • IBANFIRST #FinTech

Deepomatic 

<h2><strong>Enter the First Time Right Revolution </strong></h2><p>Our modern societies rely heavily on <strong>field service companies</strong>. All these people who fix problems, make repairs, install things and make sure everything runs smoothly. Without them, we’re doomed ! No internet, no electricity, no nothing! Yet these companies crumble under the weight of our expectations. They are asked to work faster and better, while suffering a major talent crisis. In the end, us customers suffer from this too. Poor service, botched jobs and repeat visits are frustrating and a big waste of time.<br><br>Deepomatic has the tools and the solutions. They have <strong>computer vision</strong> expertise and a strong vision for society. So they rolled up their sleeves and decided to tackle the problem head on: e<strong>nding the quality crisis in field services once and for all.</strong> Empowering companies to deliver quality infrastructure at the pace of the new economy. <br><br><strong>Making sure all field workers succeed in their missions, 100% of the time, in no time.</strong><br><br>Deepomatic had gold in its hands but wasn’t sure how to pass it on. <br>They came to SOUL to create a new narrative that would be able :<br>- to reveal the power of their technology, <br>- to create urgency when talking to potential buyers</p><p>- align teams with a clear and repeatable story.<br><br>We found out that Deepomatic wasn’t about providing computer vision technology to “help” companies “see” what was happening on site in real time. Deepomatic was about making sure <strong>workers get the job done r<u>ight the first time, every time.</u></strong><u> </u>Giving them the tools to industialize <strong>quality at scale.</strong> Ending the quality crisis. It’s a whole new mindframe with endless possibilities. It’s no less than a revolution.<br><br><strong>The result is both a vibrant statement of Deepomatic's positioning and an open invitation to join the First Time Right Revolution.</strong><br><br>[ Congrats to the LORD agency for creating this new brand identity that perfectly expresses Deepomatic pioneering spirit ]</p><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clpwexy730ubs7afsdccf99m7.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clpweypoq0uo879h33957a21r.png"><div class="image-overlay"></div></div></div></div><div class="image-container"><div class="image-row-wrapper"><div class="image-wrapper"><img src="https://cdn.collective.work/clpweyaz00ue77afs6ckeh1sr.png"><div class="image-overlay"></div></div></div></div>

Travail avec l'équipe fondatrice de Deepomatic sur la création d'un positionnement clair, visionnaire et efficace pour attaquer un nouveau chapitre de croissance : la conquête de clients grands comptes et ouverture à l'international. 

New positioning & Category creation for Deepomatic 

<p><strong>Our studio helps you drive your growth with a sharp &amp; soulful narrative. </strong><br><br>We work hand in hand with founders and their exec team to reveal their vision, positioning and category. With a focus on B2B, SaaS &amp; A.I.</p><p><br><strong>What we do:  </strong></p><ul><li><p>Mission &amp; Vision </p></li><li><p>Product Positioning,</p></li><li><p>Category Design</p></li></ul><ul><li><p>Sales Narrative, </p></li><li><p>Equity story, </p></li><li><p>Brand Positioning. <br></p></li></ul><p></p><p><strong>We've worked with the founding teams of : </strong><br>iBanfirst, Worldia, Café, Expensya, Spacefill, Starbolt, Cohort, Squadeasy, Indy, Les Raffineurs, Seiza (ex-Work4), Deepomatic, Rise Up, Raise Lab, MobSuccess, Effy, Reveal, Ekie (ex-Avostart), Scope3, Ubiq, Morning. </p><p></p>

Strategic Narrative

Your strategic narrative is a clear story that reveals your vision and differentiates your positioning, to help you convince customers, investors and talents.

#categorydesign
#salespitch 
#brandstory

We write for growth and sales. 


> Identify sales pains & struggles 
> Craft key messages for your target customers
> Update website and sales deck messaging.

758 collectifs

SOUL

Koncierge • E-commerce & Shopify Specialists

BEAURECIT

Infodroid

Brunch ☕

Hyperstack

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SOUL

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SOUL

Notre travail (4)

Deepomatic

Reveal

ibanfirst

Deepomatic

Nos membres (2)

Nos services (2)

Ce qui nous rend unique

758 collectifs

SOUL

Koncierge • E-commerce & Shopify Specialists

BEAURECIT

Infodroid

Brunch ☕

Hyperstack

Blocs

Fonction Labs

Brick Par Brick

Officehour

Half Square

OverSkill

Link

Café Crème

Vendredi Society

Yalla Cooperative

Tekeo

Qalitek

SOUL

1/18

SOUL

Notre travail.css-cuj0f{color:var(--chakra-colors-rythm-700);} (4)

Deepomatic

Reveal

ibanfirst

Deepomatic

Nos membres (2)

Nos services (2)

Ce qui nous rend unique

Notre travail (4)