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lemlist called on us for the launch of their new product, lemlist 4.0. With a new positioning and a new branding, they needed to update their site in order to be consistent.

Constraints

A short deadline, 5 days to implement more than 10 pages. Of course, responsive and SEO friendly. A relatively complex project to implement, including a large number of animations, the integration of Lotties and tailor-made sections.

Setting up a style guide

The first thing we achieved was the implementation of a style guide in Webflow. Ensuring the consistency and stability of the lemlist site, it includes all visual and functional guidelines in order to establish a standard for the elements of the site, such as colors, fonts, buttons, forms, icons, etc. It also allows for effective collaboration between members of their team, and to ensure consistency in all its elements.

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Implementation of the lemlist 4.0 announcement page

A week before the launch, the lemlist team announced the launch of their new product and opened pre-registrations on A landing page. Our first achievement, a good way to test our speed and our ability to meet the need.

Implementation of the site

Deadline set, deadline respected. The site was published on the desired date, obviously respecting good SEO practices and with particular attention to responsive design.