The client

OrderCast enables wholesalers to create their own B2B online store in order to completely shift the ordering process of their customers online.

Context

As a group of freelance designers and developers, we were thrilled when OrderCast approached us to redesign their website. Our collective specializes in creating beautiful, user-friendly websites for B2B companies, so we knew we could provide OrderCast with the solution they needed.

OrderCast was struggling with an outdated website that had a poor user interface, unclear messaging, and unappealing design. As a result, their website was not meeting the needs of their target personas, and they were losing potential customers. They recognized the problem and knew that they needed a new website to improve their online presence and customer experience.

Screenshots of their old website

The new website we developed for them

Our solution involved creating a brand new website for OrderCast that was designed in Figma and developed using Webflow. We started with a comprehensive discovery phase to better understand their brand, their goals, and their target audience. Then, we moved on to the design phase, where we created a custom design that focused on user experience and ease of navigation. We also worked on copywriting to ensure that the messaging was clear and concise.

The development phase was where we really shone. We used our expertise in Webflow to develop a website that was fast, responsive, and highly functional. We also made sure that the website was fully optimized for search engines to help improve their online visibility.

Other assets we created

Timeline and success metrics

The project took just one month from ideation to push live. We worked closely with the OrderCast team throughout the entire process to ensure that they were happy with the final product. And the results speak for themselves.

Since the launch of the new website, OrderCast has seen a significant increase in website traffic, with a 40% increase in unique visitors. Their bounce rate has also decreased by 25%, indicating that users are finding the website more engaging and user-friendly. The improved website has also resulted in a 15% increase in leads generated through the website, helping to drive business growth.

Conclusion

Overall, we are incredibly proud of the work we did for OrderCast. Our team of talented freelancers was able to deliver a website that met their needs, improved their online presence, and helped them to achieve their business goals. If you're looking for a top-notch website design and development team, look no further than Memories, our Freelance Collective and contact us!