Project Title: Rebranding Domaine de Glandève - vineyard and events venue.

Project Overview:

Domaine de Glandève is an established vineyard and events venue located in the Alpes de Haute Provence, south of France. We created a logo inspired on the local nature and in the family’s tradition.. The goal of this rebranding project is to revitalize the brand image, enhance market visibility, and attract a broader audience while retaining its core essence of elegance and rustic charm.

Project Goals:

1. Modernize the brand image while preserving the venue's rustic charm.

2. Attract a diverse range of events and clientele.

3. Enhance the venue's reputation as a premier event destination.

4. Strengthen the online presence and engagement with potential customers.

   
   Project Phases:

   1. Research and Analysis:

      • Conduct a thorough analysis of the vineyard and events market.

      • Identify competitor venues and their branding strategies.

      • Gather customer feedback and reviews to understand the current brand perception.

   2. Branding Strategy Development:

      • Define the brand's core values, mission, and vision.

      • Develop the proposition that distinguishes the Domaine de Glandève

   3. Brand Identity Design:

      • Design a new logo and visual elements that combine modern elegance with rustic charm and keeping the family buckler.

      • Establish a color palette and typography guidelines.

      • Develop a visual style guide for consistent brand representation.

   4. Website Redesign:

      • Redesign the venue's website to reflect the new brand identity.

      • Improve user experience, particularly for event planners and potential clients.

      • Enhance the website's multimedia content (images, personalised icons) to showcase the venue's beauty.

   5. Content Creation:

      • Produce marketing collateral such as packages.

      • Create engaging and informative blog content about vineyard events, wine, and hosting tips.

      • Develop high-quality imagery and videos highlighting the venue and its offerings.

   6. Packaging:

      • Create their Cuvée 2022 bottles wine labels: a visual capable to inspire the strait-forward, rough, surprising and authentic character of their wine.

   Project Timeline:

   The rebranding project is expected to span over a period of 9-12 months, with specific timelines allocated to each phase.

   Project Budget:

   A detailed budget will be established, covering costs for design and website development.

   Project Team:

   • Branding Designer and illustrator

   • Web Developer