FIGUI is a comprehensive wellness program that combines the benefits of a detoxification regimen with personalized guidance from health coaches. The project aims to help individuals achieve better health and well-being through a holistic approach that includes cleansing their bodies, improving their nutrition, and fostering a healthy mindset. The branding and packaging are designed to reflect these values and provide a memorable and reassuring experience for our customers.

Branding Identity:

• Logo: Our logo features a vibrant and elegant design with a stylized, leafy green "F" that conveys growth, rejuvenation, and freshness. The lettering is clean and modern, evoking trust and professionalism.

• Color Palette: We employ a refreshing color scheme with a primary focus on green, symbolizing vitality and health.

• Illustration: FIGUI wanted to create a visually appealing illustration design to integrate to their branding. Surround the logo with an illustration with elements from nature and soft textures to represent the connection between nature and well-being. The illustration should exude positivity, optimism, and serenity, portraying health coaching as a source of guidance and encouragement for a better, healthier lifestyle.

Packaging Design:

FIGUI's packaging is designed to create an exciting and uplifting experience while maintaining an eco-friendly, sustainable approach.

• Box Design: The Detox Box is a sturdy, reusable box made from recycled and recyclable materials, featuring the brand's logo and tagline on the lid.

• Information Booklet: Included in the box is a detailed information booklet that outlines the detox program, nutritional guidelines, and the role of the health coaches. This booklet carries the same design elements as the box.

• Product Containers: The detox products are housed in glass containers or eco-friendly packaging, emphasizing our commitment to sustainability and health.

• Customized Labels: Each product is labeled with a unique branding element, making it instantly recognizable and adding a premium feel to the products.